Demonstrated hands-on experience personally building, launching, optimizing, and troubleshooting paid search campaigns within Google Ads, Microsoft Ads, and SA360, including campaign architecture, keyword strategy, ad creation, audience implementation, bidding strategy configuration, budget management, and performance optimization. Operationalize AI-powered and automated search capabilities, including AI Max, automated bidding strategies (tCPA, tROAS, Maximize Conversions, Maximize Conversion Value), portfolio bidding, and shared budget management to improve campaign performance, drive efficiency, and enhance scalability.