In collaboration with the Senior Manager of Marketing and Communications and MarCom team help create marketing and communication plans aligned to organizational strategic priorities, Help create omnichannel campaigns using the PESO model and utilizing a variety of tactics including but not limited to digital and OOH advertising, social media, email marketing, NAMI's website, partnerships, print collateral, media outreach, video and new media. To ensure alignment with NAMI's strategic goals, the Manager will help drive key performance indicators (KPIs), offer strategic oversight of marketing and communications initiatives, and recommend adjustments based on performance data to ensure continuous improvement and mission alignment.