AI-Driven Scaling & Automation: Proactively leverage AI and automation tools to optimize paid performance (budget management, bids management, targeting, creative concepts and landing page conversion rate optimisation) as well as automate routine optimization tasks to maintain a lean, fast-moving operation. As the owner of our audience-based marketing spend, this role is responsible for bringing retail launches to life by connecting Sales, Brand Marketing, Creative, Growth Marketing, and retailer media teams to deliver best-in-class execution for every customer.