So, that’s what we created - 100% conflict-free, lab-grown diamonds, brilliantly set in a range of classic designs, modern styles, and design-your-own options to reflect your individuality and celebrate your uniqueness. We manage 100+ stores across the country and proudly partner with trailblazing brands such as Billy Reid, Frankies Bikinis, Grown Brilliance, Malbon Golf, MZ Wallace, Paper Planes, Ring Concierge, SET, and many others.