Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation's conduct-including customers, employees, and the community-in addition to shareholders' interests. Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR.