Spearhead strategic planning and execution of all corporate email marketing campaigns, including branded newsletters, seasonal promotions, new releases, and audience- or genre-specific communications, working in close partnership with the publisher marketing teams; deepen the existing D2C strategy for Fablelistik, Macmillan’s line of limited edition and fine press books. Serve as Macmillan’s internal email marketing expert, advising publisher marketing teams on creative, audience, and performance strategies to maximize ROI and conversion; lead internal meetings sharing results, strategies, platform updates, and campaign performance insights to build skills and alignment across teams.