The Coordinator, Consumer marketing Strategy supports the entire team with the day-to-day management of paid and contractual media campaigns including curating planning documents and decks, requesting and trafficking assets, attending status calls with the media agency and recommending optimizations and opportunities as they arise. Coordinate the development & execution of consumer marketing tactics for Hallmark Media priorities across all areas including paid media, email marketing, promotional partnerships, events, synergy initiatives, sweepstakes, partnership recaps, premiums, etc and other opportunities as they arise.