The Manager, Retail Media Advertising will own the strategy, execution, and optimization of backlist focused retail media campaigns with a primary focus on Amazon advertising platforms, driving performance and growth through data-driven decision-making, cross-functional collaboration, and deep expertise in Amazon’s suite of retail media tools and capabilities. The Performance Marketing & Audience Development team leads Macmillan’s corporate performance marketing and digital advertising strategy across paid social, digital and retail media, with goals of lifting campaign ROI, establishing key lines of revenue generation through conversion-focused tactics, and scaling first party data efforts to develop meaningful targets.