Overview The Category Development Specialist role will be responsible Hemp Direct Sales, RTD, Low and No Activation inclusive of achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth for Hemp, Low / No Alcohol brands within the portfolio. *Weekly check-in on targets – Business Reviews and opportunity discussions *Supplier ride-withs *Key Account Manager ride-withs *Presenting updates at weekly team meetings *Attend events Responsibility for Core list of Off Premise accounts.