Partner with business stakeholders to identify opportunities, define outcomes, and prioritize initiatives aligned to customer experience and business valueTranslate business needs into clear product requirements and drive execution with technical teamsLead cross-functional collaboration across Customer Service, Marketing, IT, and external partnersEnsure successful delivery of enhancements and strategic initiatives, with a focus on adoption, usability, and measurable impactResponsible for ensuring appropriate change management related to technology solutionsResponsible for identification and measurement of KPIs related to technical platforms, capabilities and services for Customer Service & MarketingDrive continuous improvement through data-driven insights, customer feedback, and performance metricsAct as the primary point of accountability for product performance, scalability, and long-term evolution. The IT Product Manager - Customer Service & Marketing is responsible for defining and driving the product strategy, roadmap, and delivery for MCC Label's Salesforce platform supporting Customer Service and Marketing capabilities.