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BigDeal by Codie Sanchez — a top 10 business podcast and top 100 overall on Spotify USA — is looking for a Brand & Culture Strategist to help shape how the world sees and talks about this show. What we need is a creative mind who feels the pulse of culture before it's obvious — someone who thinks about brand identity as much as distribution, who can make this show feel like a cultural fixture, not just another podcast.

<h2><strong>Position Overview</strong></h2><p>BigDeal by Codie Sanchez — a top 10 business podcast and top 100 overall on Spotify USA — is looking for a Brand & Culture Strategist to help shape how the world sees and talks about this show. We're already hitting millions of views and downloads organically. Now we need someone who lives at the intersection of culture, creativity, and audience obsession to grow the brand to another level.</p><h2><strong>The Opportunity</strong></h2><p>Codie Sanchez is the fastest rising voice in business, investing, and media, with 12M+ online followers. We have the content, the credibility, and the momentum. What we need is a creative mind who feels the pulse of culture before it's obvious — someone who thinks about brand identity as much as distribution, who can make this show feel like a cultural fixture, not just another podcast.<br/><br/>This isn't a traditional marketing role. You're a taste-maker, a trend-spotter, and a creative force who happens to care deeply about how an audience grows and stays.</p><h3><strong>What You'll Own</strong><br/></h3><ul><li><strong>Brand identity and voice.</strong> You know who we are and how we should show up everywhere — visually, tonally, contextually. You protect and evolve the brand as we scale.</li><li><strong>Cultural positioning.</strong> You have an instinct for what's happening in culture right now — online and IRL. You spot trends early and find ways to insert the show into the right conversations, moments, and movements.</li><li><strong>Social and platform fluency.</strong> You understand how content travels across TikTok, Instagram, YouTube, LinkedIn, and X. You know what native content looks like on each platform and can brief or shape creative accordingly. You're not just repurposing — you're building platform-specific brand presence.</li><li><strong>Creative direction.</strong> You work with our editors, producers, and design team to push the creative output. Thumbnails, clips, hooks, series concepts — you have opinions and taste, and you're not afraid to use them.</li><li><strong>Audience intuition.</strong> You understand who our listener is, what they care about, and what makes them share. You think about the fan experience, not just the funnel.</li><li><strong>Experimentation.</strong> You move fast, test ideas, learn, and iterate. You're not precious. You kill what doesn't work and double down on what resonates.</li></ul><h3><strong>Example month</strong></h3><ul><li>Noticed a cultural moment (e.g., a trending conversation around small business ownership) and rapidly repositioned three upcoming episode clips to tap in. Engagement spiked. You brought the insight to the Executive Producer and reshaped two upcoming episode angles.</li><li>Audited our Instagram and TikTok presence and identified a brand consistency gap. Redesigned the clip format strategy, briefed the editors on a new visual and copy style, and rolled out a cohesive look within two weeks.</li><li>Identified a new creator or media personality whose audience overlaps perfectly with ours. Built out a collaboration pitch. Took it to the EP. Now it's in motion.</li><li>Reviewed listener comments and DMs across platforms to find recurring language and sentiment. Used that to inform a new content series concept that the team is building out next quarter.</li></ul><h3><strong>Who You Work With</strong></h3><ul><li><strong>Executive Producer</strong> — you're a creative partner, bringing brand and culture perspective to every editorial conversation.</li><li><strong>Short-form and long-form editors</strong> — you brief them, push them, and elevate their output with brand clarity and platform intelligence.</li><li><strong>The business</strong> — you understand that brand builds real commercial outcomes: community growth, audience loyalty, and cultural relevance that compound over time.</li></ul><h3><strong>What We're Looking For</strong><br/></h3><ul><li>Deep cultural fluency — you're online in the right ways, you catch things early, and you have taste</li><li>Strong creative instincts across copy, visuals, and content formats</li><li>Genuine understanding of social platforms (TikTok, Instagram, YouTube, LinkedIn, X) and how audiences behave on each</li><li>Comfort with data — you can read performance metrics and translate them into creative decisions</li><li>Fast-moving, low-ego, high-output work style</li><li>Bonus: experience in media, creator brands, or editorial environments</li></ul><h3><strong>This Role Is Measured By</strong><br/></h3><ul><li>Audience growth and engagement quality</li><li>Brand consistency and creative output</li><li>Cultural moments captured and converted</li><li>Listener-to-community conversion</li><li>Overall show relevance and share-of-conversation</li></ul><ul></ul><h2><strong>Location</strong></h2><p>Full-time, in-office role at our Austin, Texas headquarters</p><h2><strong>Benefits</strong></h2><ul><li>100% company-paid health, dental, and vision</li><li>100% company-paid short and long-term disability, life, and accident insurance</li><li>Unlimited PTO + 8 paid holidays</li><li>Option to enroll in a 401(k) plan via Vestwell with competitive match options</li><li>Free access to all Contrarian Thinking courses and flagship communities</li></ul>

Contrarian Thinking

Podcast Brand & Culture Strategist

Auditing

Brand Marketing (Branding)

Brand Strategy

Creative Brief

LinkedIn

Marketing

Multiplatform/Cross-Platform

New Media

Performance Metrics

Podcasting

Presentation/Verbal Skills

Product/Service Launch

Small Business

YouTube

BreezyHR

OTHER

Sell premium podcast inventory (host endorsements and DAI) while building integrated campaigns across Salem’s broader One World platform: radio, Salem News Channel, Townhall Media, Influencer Network, Cultivate, and Salem’s owned and operated digital properties. Overview: Salem Podcast Network, a division of Salem Media Group, is seeking a high-energy, results-driven Senior Podcast Sales Executive to drive new business and grow revenue across our national podcast network.

Overview:
<p style="margin:3pt 0in 3pt 0in"><strong>Salem Podcast Network</strong>, a division of Salem Media Group, is seeking a high-energy, results-driven <strong>Senior Podcast Sales Executive</strong> to drive new business and grow revenue across our national podcast network. Salem Podcast Network is the fastest-growing podcast network in the conservative and faith-based space, home to some of the most influential voices in media today.</p><p style="margin:1pt 0in 1pt 0in"> </p><ul><li>We’re seeking a senior sales professional with deep national media relationships who can monetize premium podcast inventory through host endorsements, dynamic ad insertion (DAI), branded content, and sponsorship integrations.</li><li>This is a sales role focused on opening doors, closing business, and building long-term advertiser partnerships.</li><li>Ideal background: national audio sales, podcast advertising, digital media, or network/agency sales at a major media company.</li></ul><p style="margin:0px"> </p>

Responsibilities:
<div><p style="margin:9pt 0in 3pt 0in"><strong>What You’ll Do</strong></p><ul><li>Develop new revenue by prospecting and opening doors with national brands, agencies, DTC companies, and organizations aligned with Salem’s audience.</li><li>Sell premium podcast inventory (host endorsements and DAI) while building integrated campaigns across Salem’s broader One World platform: radio, Salem News Channel, Townhall Media, Influencer Network, Cultivate, and Salem’s owned and operated digital properties.</li><li>Bring your existing client and agency relationships to the table and convert them into revenue.</li><li>Navigate Salem’s host endorsement process, including category exclusivity and talent approval requirements.</li><li>Develop insight-led, prescriptive proposals that translate audience engagement and performance data into measurable results for advertisers.</li><li>Exceed revenue targets each month and maintain a healthy, accurate pipeline.</li></ul></div><p style="margin:0px"> </p>

Qualifications:
<div><div><div><div><p style="margin:9pt 0in 3pt 0in"><strong>What We’re Looking For</strong></p><ul><li>7+ years in national audio, podcast, digital media, or network/agency sales with a proven track record of closing new business and exceeding revenue targets.</li><li>Established national advertiser and/or agency relationships with the ability to open doors quickly.</li><li>Deep understanding of podcast ad formats: host endorsements, DAI, branded content, sponsorship integrations, and performance-driven campaigns.</li><li>Strategic, consultative seller who builds integrated campaigns (not just sells inventory) and thrives in a fast-paced, growth-focused environment.</li><li>Exceptional presentation skills with the ability to make complex media strategies feel simple and compelling.</li><li>CRM proficiency and disciplined pipeline management.</li></ul><p style="margin:9pt 0in 3pt 0in"><strong>Who Will Thrive Here</strong></p><ul><li>Hunters who love getting in front of the right person and building something.</li><li>Sellers who understand audiences, trust, and the power of host credibility in driving advertiser results.</li><li>Professionals who can convert influence into revenue.</li><li>Individuals who can quickly identify and open meaningful conversations with key decision-makers.</li><li>People who align with conservative and/or Christian values. You don’t just sell this product... you believe in it.</li></ul></div></div></div></div><p style="margin:0px"> </p>

Benefits:
<div><p style="margin:9pt 0in 3pt 0in"><strong>Why Salem Podcast Network</strong></p><ul><li>Work with the most influential roster of conservative and faith-based podcast talent in the country.</li><li>Uncapped earning potential (competitive base + commission).</li><li>Opportunity to build a national podcast monetization engine inside an established, publicly traded media company.</li><li>Access to Salem’s full One World platform to architect multi-channel campaigns no competitor can match.</li><li>Competitive pay structure based on experience.</li><li>Health, dental, vision, and life insurance.</li><li>401(k) retirement plan.</li><li>Paid holidays and vacation time.</li></ul></div><p style="margin:0px"> </p>

EEO Statement:
<p style="margin:0px">Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.</p><p style="margin:0px"> </p><p style="margin-bottom:0in"> </p><p style="margin-bottom:0in"> </p><p style="margin-bottom:0in">#advertising #sales #media #broadcast #radio #digital #marketing #podcast</p><p style="margin-bottom:0in">#ZR #HP1</p>

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Podcast Brand & Culture Strategist Contrarian Thinking

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