We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our work spans global brand campaigns, identity and design systems, partnerships and collaborations, social and digital content, experiential activations, corporate and employee experiences, brand guidelines, and other high-visibility initiatives that shape how consumers, fans, partners, and employees experience Mattel.