Alexandria, VA30+ days ago
keywords: position summary,position details,work environment,b2c marketing strategy & leadership,grow,lifecycle campaign & journey development,event marketing as a lifecycle driver,data, insights, and marketing performance,team leadership & development,innovation & emerging marketing technologies,education,experience,knowledge,skills. Overview: The Manager, Lifecycle Marketing serves as the operational lead for SHRM's B2C marketing initiatives, ensuring marketing strategies supporting membership, products, and events operate as a coordinated and integrated audience lifecycle effort.