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The Marketing & Brand Specialist supports product-focused marketing initiatives within the general aviation industry by managing product content, campaigns, and digital execution. This role ensures accurate, compelling, and consistent messaging across all customer touchpoints while helping strengthen the McFarlane Alaska brand and its connection to the aviation community.

**This is an onsite role in our Palmer, Alaska location**At McFarlane Aviation, we’ve spent over 50 years building a reputation for quality, reliability, and doing things the right way. Through our McFarlane Alaska division, we carry that same commitment north, supporting the pilots, operators, and communities who rely on aviation every day in some of the most demanding environments in the world.In Alaska, aviation isn’t just an industry, it’s a lifeline. From remote villages to backcountry operations, the work we do helps keep people connected, supplied, and moving. This role plays a key part in telling that story—connecting our products to the people who depend on them and helping keep the spirit of Alaska aviation strong.Position OverviewThe Marketing & Brand Specialist supports product-focused marketing initiatives within the general aviation industry by managing product content, campaigns, and digital execution. This role ensures accurate, compelling, and consistent messaging across all customer touchpoints while helping strengthen the McFarlane Alaska brand and its connection to the aviation community. The ideal candidate is detail-oriented, organized, and experienced in content development, digital marketing, and working with technical or product-driven environments.RequirementsKey ResponsibilitiesProduct Content & Catalog Management<ul><li>Manage product content across websites, e-commerce platforms, and digital catalogs </li><li>Coordinate product updates, revisions, and promotions across marketing channels </li><li>Maintain product data and digital assets within PIM/DAM and CMS platforms </li><li>Ensure consistency, quality, and accuracy of product information </li></ul>Content Creation & Campaign Support<ul><li>Write and edit product descriptions, landing pages, and marketing collateral </li><li>Create and manage content for social media, including product highlights and educational posts </li><li>Support development and execution of email marketing campaigns </li><li>Maintain content calendars for email and social platforms </li><li>Coordinate external partners (photographers, videographers, designers) as needed </li></ul>Digital & Social Execution<ul><li>Schedule and publish social media content across platforms </li><li>Monitor engagement and assist with community management </li><li>Support trade show promotion, influencer outreach, and event marketing initiatives </li></ul>Collaboration & Reporting<ul><li>Partner with sales, customer service, and operations teams to align messaging and promotions </li><li>Support distributor marketing programs and partner communications </li><li>Track campaign and content performance, providing insights and recommendations </li></ul>Skills & ExperienceRequired: <ul><li>Bachelor’s degree in Marketing, Communications, Business, or related field preferred  </li><li>3+ years of experience in product marketing, digital marketing, content marketing, or e-commerce </li><li>Strong writing and editing skills with attention to detail </li><li>Experience managing product catalogs, structured content, and digital assets </li><li>Familiarity with CMS platforms, email marketing tools, and social scheduling tools </li><li>Highly organized with the ability to manage multiple priorities and deadlines </li></ul>Preferred:<ul><li>Interest in aviation, technical products, or manufacturing environments </li><li>Background in general aviation, aerospace, manufacturing, or distribution </li><li>Familiarity with FAA-PMA parts, STCs, or aircraft components </li><li>Experience supporting trade shows or industry events </li><li>Basic knowledge of SEO and digital merchandising </li></ul>BenefitsWhy McFarlane Aviation?At McFarlane Aviation, you’re part of a team that takes pride in Making It Better from the parts we produce to the relationships we build. Through McFarlane Alaska, that mission extends even further by supporting an aviation culture that is deeply woven into everyday life.We believe in:<ul><li>Doing things right the first time </li><li>Supporting the aviation community that depends on us </li><li>Delivering quality products with old-fashioned customer service </li><li>Building a team where your ideas matter and your work has real impact </li></ul>What We Offer<ul><li>A collaborative, hands-on environment where your voice matters </li><li>A team passionate about aviation, quality, and continuous improvement </li><li>Competitive pay, benefits, and growth opportunities </li><li>The opportunity to help support and grow aviation in Alaska </li></ul>McFarlane Aviation is proud to be an equal opportunity employer. We believe diverse perspectives make us stronger and encourage applicants from all backgrounds to apply.

McFarlane Aviation

Marketing and Brand Specialist

Aerospace and Defense

Alliance/Partner Marketing

Aviation Industry

Calendar Management

Campaigns

Channel Marketing

Community Support

Content Development

Content Management

Content Management Systems (CMS)

Content Structure

Continuous Improvement

Custom Media

Customer Service Operations

Customer Support/Service

Data Quality

Detail Oriented

Digital Asset Management Software (DAM)

Distribution Services

Editing

Email Marketing

Event Marketing

Federal Aviation Administration (FAA)

Manufacturing

Marketing

Marketing Campaign

Marketing Communications

Marketing/Promotional Messaging

Marketing/Sales Collateral

Merchandising

Multiplatform/Cross-Platform

Multitasking

Online Marketing

Organizational Skills

Partner Sales

Product Management

Product Marketing

Product Support

Protocol Independent Multicast (PIM)

Search Engine Optimization (SEO)

Social Media

Social Media Marketing

Team Building

Team Lead/Manager

Team Player

Time Management

Trade Shows

Writing Skills

eCommerce

eCommerce (B2X) Marketing

Workable

If you thrive on live and local radio, love being actively involved in your community, and are eager to grow your skills in programming, content creation, and audience engagement, this is your chance to make a real impact with Connoisseur Media in one of the country's most unique and vibrant markets. The ideal candidate is a passionate communications professional with strong on-air presence, music scheduling and programming experience, creative production skills, and a drive to create compelling digital content that extends the KWHL brand across platforms.

Connoisseur Media's Anchorage powerhouse, KWHL 106.5, Alaska's #1 rated active rock station, is seeking an energetic Afternoon On-Air Personality / Programming Assistant & Music Director to join our winning team. This is more than an airshift-it's an opportunity to help shape the sound and strategy of a market-leading brand while informing, entertaining, and connecting with the Anchorage community on-air, online, and in person. The ideal candidate is a passionate communications professional with strong on-air presence, music scheduling and programming experience, creative production skills, and a drive to create compelling digital content that extends the KWHL brand across platforms. If you thrive on live and local radio, love being actively involved in your community, and are eager to grow your skills in programming, content creation, and audience engagement, this is your chance to make a real impact with Connoisseur Media in one of the country's most unique and vibrant markets. Responsibilities of the position may include: <ul><li>Engage with listeners via phone calls, contests, and social media.</li><li>Broadcast live from remote locations and events.</li><li>Introduces programs and music.</li><li>Reads commercial copy and public service announcements.</li><li>Operate the control console.</li><li>Conduct on-air interviews.</li><li>Maintain traffic logs and transmitter readings.</li><li>Evaluates the content of music, monitors listener feedback, and recommends appropriate repositioning.</li><li>May act as Master of Ceremonies for public and/or private events</li><li>Requires creativity, innovation, and original thought in the performance of on-air duties.</li><li>Retains current knowledge of all relevant social media platforms, engages fully in providing, producing, and updating content on all active digital platforms, and shall use social referrals in driving listener traffic to all company social media sites.</li><li>Work with Promotions and Sales departments on creative content.</li><li>Assists in special promotions and programming activities.</li><li>Work with the Operations Manager and Station Consultants to curate music libraries.</li><li>Schedule Station Music Logs via RCS Selector Software. </li></ul>Requirements of the position include:<ul><li>A minimum of one year of on-air experience.</li><li>High school diploma or equivalent.</li><li>Excellent written and verbal communication skills.</li><li>Knowledge of all applicable FCC rules and regulations.</li><li>Experience in all Microsoft Office programs.</li><li>Proficient in the use of audio editing software and broadcast equipment.</li><li>Must be a team player and work well with management and staff at all levels.</li><li>Ability to successfully execute station events and remotes.</li><li>Able to relate to the audience and have strong listener interaction.</li><li>Public speaking skills and the ability to interact with listeners and clients in a public setting.</li><li>Excellent problem-solving and prioritizing skills.</li><li>Ability to multitask and handle pressures and deadlines.</li><li>Skilled in the operation of the control board, remote broadcasting, and other related production equipment.</li><li>Be a positive member of a tight-knit team.</li><li>Must be creative and innovative with a strong work ethic.</li><li>Must have a valid driver's license and a fully insured personal vehicle. </li></ul>Preference may be given to candidates who have the above experience plus the following:<ul><li>Prior broadcast industry experience. </li></ul>We would love to hear a sample of your work! If you would like to send a demo, attach an audio file, or include the link to your website in your application. If you do not have a website, upload your demo in YouTube and provide the link. Benefits: Connoisseur invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits. <ul><li>Comprehensive Benefits Package: Medical, Dental, and Vision. Supplement Life Insurance, AD&D Coverage, STD, and LTD coverage.</li><li>Paid Time Off: 17 PTO days and 10 company holidays.</li><li>401(k) Retirement Plan: Employer matching to support your future financial goals.</li><li>Employee Assistance Program: Free support services for you and your household. </li></ul> Discover Your Passion at Connoisseur! We are Connoisseur Media, a broadcast and digital media company serving audiences, advertisers, and local communities. Recognized as one of the top 10 radio broadcasters in the U.S., we operate 216 radio stations in 47 markets and run a growing digital marketing business. From music and news to community events, we create media that matters. Through Connrex Digital, we help brands thrive with smart strategies, engaging stories, and expert PR. At our core, people are our passion and the heart of the Company, and we're proud to be community-minded, with employees who love getting involved and making a difference. Connoisseur Media is an Equal Opportunity Employer and participates in E-Verify. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or recruitment@connmedia.com and include your full name, contact information, and the accommodation needed to assist you with the application process.

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Marketing and Brand Specialist McFarlane Aviation

On-Air Personality Connoisseur Media

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