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Directs, advises and supervises a fulltime team sales and marketing professionals to identify and deliver new sources of incremental visitors and year over year growth by collaborating with Corporate partners on marketing communications earned and owned efforts, paid advertising & promotions, consumer product, pricing and program development, tickets sales partnerships, special event creation and group sales programs. Represents the park at local and regional industry and tourism events and works to create collaborative synergies and supportive marketing partnerships and cooperative efforts.

Overview:
The Marketing and Sales Director, Park leads a team of professionals in developing strategic sales and marketing efforts and initiatives to drive annual attendance, admissions revenue and total park EBITDA goals, working in collaboration with the Park President and the Support Center team. 

Responsibilities:
<ul><li style="text-align:justify">Leads marketing planning and direction for all ticket sales, season pass programs and communications initiatives that drive annual attendance, admissions revenue and total park EBITDA goals. Creates the park annual strategic marketing plan, reviews, writes and presents roadmaps and integrated communications tactical plans to Support Center stakeholders and executive leadership.</li><li>Directs, advises and supervises a fulltime team sales and marketing professionals to identify and deliver new sources of incremental visitors and year over year growth by collaborating with Corporate partners on marketing communications earned and owned efforts, paid advertising & promotions, consumer product, pricing and program development, tickets sales partnerships, special event creation and group sales programs.</li><li>Oversees the park’s branding, advertising and media agency relationship in partnership with the Support Center; directs park advertising creative and media spend and plans.</li><li>Leads park strategic pricing and new admission product recommendations annually, working with the Corporate Business Planning team; creates financial proformas and analysis presentations to park and corporate executive leadership. Provides forecasts and analysis of business trends on an ongoing basis; recommends reactionary efforts based on monthly and quarterly business results.</li><li>Advises the Park President on new product concepts, attractions and guest experiences based on consumer insights and overall impact for driving park attendance and revenue. Ideates new guest and marketing opportunities and provides recommendation for implementation.</li><li>Negotiates and leads execution of key new partnerships, promotions or marketing/guest experience initiatives.</li><li>Oversees financial responsibility for admission revenues and operational, advertising and labor expense budget.</li><li style="text-align:justify">Represents the park at local and regional industry and tourism events and works to create collaborative synergies and supportive marketing partnerships and cooperative efforts.</li></ul>

Qualifications:
Qualifications & Experience Required •Bachelor’s degree in Business, Advertising, Business or a related field. •10+ years of progressive leadership experience •Proficient at Microsoft Office - Excel, Powerpoint emphasis. Strong leadership, analytical skills and presentation capabilities. Qualifications & Experience Preferred •High level of initiative, sound judgement, and a commitment to work with people from all backgrounds and cultures required.

Six Flags Entertainment Corporation

Marketing and Sales Director

Advertising

Advertising Agencies

Advertising Creative

Advertising Operations

Analysis Skills

Brand Marketing (Branding)

Budgeting

Business Analysis

Business Plan

Corporate Planning

Customer/Client Research

Financial Analysis

Financial Management

Forecasting

Leadership

Marketing

Marketing Communications

Marketing Plan

Marketing Strategy

Media Buying and Planning

Microsoft Excel

Microsoft Office

Microsoft PowerPoint

Negotiation Skills

Partner Sales

Product Pricing

Promotional Products

Public/Media/Press/Analyst Relations

Sales

Sales Strategy

Strategic Planning

Tactical Communications

Team Lead/Manager

Team Player

Travel Industry

Trend Analysis

Vendor/Supplier Selection

[AW]-iCims

Understand how to react to issues impacting the restaurant’s profit & loss (P&L) to optimize sales and profit, such as analyzing COGS and taking corrective action if necessary, maintaining inventory, projecting restaurant demand changes throughout the year and adjusting labor accordingly, ensuring that cash control/security procedures are followed, and understanding the P&L implications of workers’ compensation claims. May assist the GM in some assigned aspects of local store marketing activities and projects such as public and community relations programs, evaluating local competitors’ store marketing, identifying and tracking changing consumer demands.

We are looking for an experienced and skilled person with remarkable skills, who will run a store effectively and with attention to detail. Who will create positive memories for all who touch DQ. The shift leader will assist the General Manager (GM) in executing specific aspects of the restaurant operations, which may include financial performance, product production, inventory, personnel, sales, and marketing. Set high standards and create a great environment for the team to work. Qualifications:Experience Needed<ul><li>Minimum 1-3 years of high volume restaurant leadership experience, required. Previous quick service restaurant experience strongly preferred.</li><li>High School diploma or equivalent required.</li><li>Proven track record of effectively managing COGS and labor.</li><li>Strong knowledge and application of safe food handling practices.</li><li>Must be ServSafe® certifiable</li></ul> Skills/Competencies Needed<ul><li>Customer focus - strong hospitality and customer service skills, enjoys engaging with the customer.</li><li>Trainer and coach - ability to be a strong trainer or coach to others on restaurant routines and systems, as well as how to effectively interact with customers and each other.</li><li>Management skills - excellent track record of coaching and training employees and effectively resolving employee relations issues. Ability to motivate a strong team, and set a positive and upbeat store environment.</li><li>Organization and goal focus - must be highly organized and detail-oriented with the capability to oversee many aspects of the business and multiple areas simultaneously in a fast-paced environment. </li><li>Must be able to actively work to achieve and exceed set goals for the business.</li><li>Technical - proficiency with computers and with Point of Sale systems.</li><li>Flexibility and adaptability -willingness to follow directions and a commitment to meet DQ standards in all you do.</li><li>Integrity-does the right thing even when no one is looking, honest, earns trust of others.</li></ul> Functions:Operations<ul><li>Manage entire operation of restaurant during scheduled shifts. Strive for operational levels that meet or exceed the Fan’s expectations in the areas of quality, service and atmosphere, creating value through an excellent experience and a fair price. Accurately complete designated duties such as inventory control, ordering of products, cash control.</li></ul> Training<ul><li>Ensure that shift leads and crew are trained and fully knowledgeable on all PRIDE systems and routines, product recipes, food safety practices and restaurant safety practices.</li><li>Ensure that all PRIDE systems and routines are incorporated into the day-to-day operations of the restaurant, setting each scheduled shift up for success.</li></ul> Business Planning<ul><li>Assist in the execution of the restaurant’s business plan as directed by the GM, taking advice and coaching from the owner, GM, ADQ Business Consultants, field staff or territory operator.</li><li>Understand how to react to issues impacting the restaurant’s profit & loss (P&L) to optimize sales and profit, such as analyzing COGS and taking corrective action if necessary, maintaining inventory, projecting restaurant demand changes throughout the year and adjusting labor accordingly, ensuring that cash control/security procedures are followed, and understanding the P&L implications of workers’ compensation claims.</li><li>Assist the GM with developing and implementing strategies to increase average meal checks and frequency of Fan visits.</li></ul> Fan Service<ul><li>Ensure that Fan service in all areas meets or exceeds company standards.</li><li>Establish standards for the management team and crew to handle customer concerns.</li><li>Ensure that customer complaints are promptly and appropriately addressed to resolve the problem and ensure that each dissatisfied customer becomes a return Fan.</li><li>Understand the importance of speed of service and resolve bottlenecks in work flow.</li><li>Build relationships with return or preferred patrons.</li></ul> Team Member Leadership<ul><li>Accomplish store objectives by assisting the GM with hiring, training, coaching and developing shift leads and crew members to build a highly skilled and productive team.</li><li>Assist the GM with thorough training and new hire orientations; clearly communicate job expectations; monitor each employee and manager’s performance and job contributions, provide ongoing and helpful feedback against expectations.</li><li>Role model and enforce policies and procedures.</li><li>At a minimum, have a basic understanding of how to prepare hourly employee schedules to meet the staffing requirements for each day part and seasonal demands, as determined by the GM. Ideally, should be able to perform this task for review and approval by the GM.</li><li>Maintain a positive working relationship with all restaurant staff to foster and promote a cooperative and pleasant working climate, which will be conducive to maximizing employee morale, productivity and efficiency.</li></ul> Health and Safety Standards<ul><li>Assist the GM with ensuring that Food Safety is the top training priority in store operations. Ensure that proper hand washing, product rotation procedures, and temperature logging are visible and active behaviors. Role model and enforce safe food handling practices.</li><li>Maintain a safe, secure, and healthy facility environment by establishing, following, and enforcing sanitation standards and procedures, complying with health and legal regulations and maintaining security systems or routines.</li><li>Understands how to react in the event of an emergency such as a workers compensation accident, a robbery, etc.</li></ul> Store Marketing<ul><li>Bring useful ideas to management about how to attract new Fans and increase restaurant sales through marketing promotions and activities.</li><li>May assist the GM in some assigned aspects of local store marketing activities and projects such as public and community relations programs, evaluating local competitors’ store marketing, identifying and tracking changing consumer demands.</li></ul> Responsibilities:<ul><li>Perform under pressure in a high volume restaurant including moving and responding quickly for long periods of time.</li><li>Work in and out of different temperature ranges.</li><li>Stand for long periods of time. </li><li>Lift up to 50 pounds.</li><li>Work around nuts and other allergens.</li><li>Perform other duties and responsibilities as requested by the GM.</li></ul> Benefits:<ul><li>Trainings </li><li>Flexible Schedule</li></ul>Dairy Queen® (DQ®) franchisees, employees and crew members have been focused on creating positive memories for all who touch DQ®, for over 75 years. Unlike any other quick-service brand, DQ® food and treats hold a special place in the hearts of fans of all ages, from all around the globe. That’s why DQ® fans have always been our top priority and why we continue to look for new ways to surprise and delight them. Doing so is our passion. It’s what sets DQ® restaurants apart and is what is helping us reach our vision of being the world’s favorite quick-service restaurant<h3>Salary</h3>Up to $15.00 per hour<h3>Job Type</h3>Full time, Part time

Promotions Jobs in Carrollton, GA

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Promotions Jobs in Carrollton, GA

Marketing and Sales Director Six Flags Entertainment Corporation

Crew Supervisor Dairy Queen

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