Carson City, NV30+ days ago
Under general supervision implements and directs Customer Development Campaigns and Casino Promotional Programs, creating market awareness to increase market share and gaming revenues; gathers and organizes information on market trends; analyzes casino/player business and completes reports; plans/implements/ evaluates advertising campaigns, player promotions and business development strategies; creates and executes casino promotions and special events; coordinates and manages outside entertainment; evaluates competitor operations; and performs other duties as required. Retain new mid and high level players and maximize players' club memberships by creating and utilizing various marketing tools and activities such as direct mailers, telemarketing, referrals, on-floor monitoring of play and promotions in order to increase revenues and improve the bottom line.