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FEED

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The Marketing and Publicity Manager is responsible for developing and implementing strategic marketing and publicity initiatives and leading the marketing team to promote our diverse catalog of books to our readers and partners. Campaign Management: Lead the planning and execution of integrated marketing and publicity campaigns across various channels, including digital marketing, social media, email, advertising, and traditional media.

The Marketing and Publicity Manager is responsible for developing and implementing strategic marketing and publicity initiatives and leading the marketing team to promote our diverse catalog of books to our readers and partners. This role requires a dynamic individual with a creative mindset, strong leadership skills, and an understanding of the publishing industry.This is a full-time position with remote work possible, with a minimum of three days per week required in office at our Atglen, PA headquarters.Role and Responsibilities<ul><li>Strategic Planning: Develop and execute comprehensive trade and special markets (B2B) and consumer-focused (B2C) strategies that align with the company, imprints, and publication goals and enhance the visibility of our publications. Utilize tools and technologies, including AI, for greatest efficiency and quality of marketing engagement.</li><li>Budget Management: Oversee departmental budgets for marketing and publicist spend, advertising, marketing co-op, subscriptions, trade shows, and all related activities and relationships.</li><li>Campaign Management: Lead the planning and execution of integrated marketing and publicity campaigns across various channels, including digital marketing, social media, email, advertising, and traditional media.</li><li>Author Engagement: Develop strategies for efficient author care and leverage author platforms effectively in marketing and publicity campaigns.</li><li>Title Marketing: Develop title marketing plans across imprints with the team, including leveling of titles, positioning, and execution oversight. Ensure relevance and alignment with consumer audience growth and engagement goals.</li><li>Consumer Advertising: Manage consumer advertising on Amazon, Meta, and Google. Drive list acquisition and growth through strategic partnerships, advertising campaigns, and content marketing.</li><li>Email Marketing: Manage and develop the email marketing programs for B2B and B2C engagement, list segmentation, growth, and interaction.</li><li>Media Relations: Build and maintain strong relationships with media outlets, journalists, and influencers to secure coverage and reviews for our books.</li><li>Data-Driven Decision Making: Utilize consumer data, engagement metrics, and retail analytics to inform decisions about frontlist and backlist promotions.</li><li>Marketing Collateral: Oversee and direct the creation of on-brand, customer-facing marketing collateral, including digital design assets, postcards, social graphics, ads, A+ content, catalogs, and flyers.</li><li>Data and Discoverability: Optimize ONIX and title-related data, keywords, and metadata to support positioning and discoverability.</li><li>Cross-functional Collaboration: Work closely with Sales and Editorial teams to ensure cohesive and impactful campaigns. Provide feedback to acquisitions, editorial, and sales on title and imprint positioning.</li><li>Team Leadership: Manage and mentor a team of 4-5 marketing and publicity professionals and freelancers, providing guidance, support, and fostering a collaborative and creative work environment.</li><li>Event Coordination: Plan and execute trade shows, promotional events, and author engagements to enhance book visibility and connect with target audiences.</li></ul>Qualifications and Education Requirements<ul><li>Bachelor's Degree</li><li>Minimum 5+ years of book marketing experience</li></ul>Skills<ul><li>Strong leadership and team motivation skills, coupled with strategic thinking and creativity in marketing initiatives.</li><li>In-depth knowledge of consumer and retail advertising on Amazon and Meta is essential.</li><li>Proficiency in data and analytics; ability to leverage data as a crucial decision-making tool.</li><li>Confident decision-maker, capable of acting independently or with minimal feedback.</li><li>Strong problem-solving skills, with the ability to constructively level-set expectations.</li><li>Understanding of ROI and KPI metrics for informed project and resource allocation.</li><li>Sense of humor and ability to maintain a positive work environment while staying focused on tasks.</li></ul>

Schiffer Publishing

Marketing & Publicity Manager

Advertising

Alliance/Partner Management

Artificial Intelligence (AI)

Budget Management

Budgeting

Business-to-Business (B2B)

Business-to-Business (B2B) Marketing

Campaigns

Consumer Advertising

Consumer Branding

Cross-Functional

Custom Media

Customer Relations

Customer/Client Research

Data Analysis

Email Marketing

Engagement Marketing

Event Management

Flyers

Graphic Design

Graphics

Journalism

Leadership

Marketing

Marketing Campaign

Marketing Plan

Marketing Strategy

Marketing/Sales Collateral

Mentoring

Metadata

Metrics

Online Marketing

Outbound Marketing

People Management

Performance Metrics

Problem Solving Skills

Public/Media/Press/Analyst Relations

Publications

Publicity Campaigns

Publishing

Resource Management

Retail

Return on Investment (ROI)

Sales

Social Media Marketing

Strategic Planning

Team Lead/Manager

Team Player

Trade Shows

Writing Skills

eCommerce

Talent Acquisition

This includes scheduling estimates, following up with leads and customers, assisting with proposals, updating CRM systems, coordinating marketing content, supporting social media activity, and helping the company stay visible and professional in the local market. We are looking for a highly organized and proactive Marketing & Sales Coordinator to support our sales process, strengthen our marketing efforts, and help keep leads, proposals, customer communication, and brand activity moving smoothly.

HOUR

<h1 style="margin-bottom:6pt;margin-top:24pt">Home Grown Outdoor Finishes</h1><h2 style="margin-bottom:4pt;margin-top:18pt">Marketing & Sales Coordinator</h2>Location: Elizabethtown, PAPay: $22-$25 per hour, based on experienceJob Type: Full-time, W-2 employment<h2 style="margin-bottom:4pt;margin-top:18pt">About the Role</h2>Home Grown Outdoor Finishes is a growing landscape, hardscape, asphalt paving, and outdoor services company serving the Lancaster-Harrisburg region. We are looking for a highly organized and proactive Marketing & Sales Coordinator to support our sales process, strengthen our marketing efforts, and help keep leads, proposals, customer communication, and brand activity moving smoothly.This role is ideal for someone who enjoys a mix of communication, organization, follow-up, content coordination, and sales support. You will help make sure leads are responded to quickly, proposals are tracked properly, marketing activity stays consistent, and customers have a professional experience from first contact through project handoff.<h2 style="margin-bottom:4pt;margin-top:18pt">Position Overview</h2>The Marketing & Sales Coordinator supports both the sales and marketing sides of the business. This includes scheduling estimates, following up with leads and customers, assisting with proposals, updating CRM systems, coordinating marketing content, supporting social media activity, and helping the company stay visible and professional in the local market.This is a key support role for a growing company that values responsiveness, integrity, quality, and excellence.<h2 style="margin-bottom:4pt;margin-top:18pt">Key Responsibilities</h2><h3>Sales Coordination</h3><ul><li>Schedule estimates and appointments for the sales team</li><li> Follow up with leads, proposals, and past customers</li><li> Communicate with customers to answer basic questions and provide updates</li><li> Assist with preparing, reviewing, and sending proposals and contracts</li><li> Track leads, proposals, closed projects, and customer communication in company systems</li><li> Maintain organized records in CRM systems, spreadsheets, and internal tools</li><li> Help ensure proposals are completed and delivered on time</li><li> Support the sales team with administrative coordination and customer follow-up</li><li> Compile basic sales activity reports for internal review</li><li> Serve as a professional point of contact during the sales process</li></ul><h3>Marketing Support</h3><ul><li>Assist with planning and coordinating basic marketing activities</li><li> Help manage and update social media content across company channels</li><li> Coordinate project photos, before-and-after images, testimonials, and customer reviews</li><li> Assist with email marketing, customer follow-up campaigns, and seasonal promotions</li><li> Help maintain consistent brand messaging across digital and printed materials</li><li> Support updates to website content, service pages, project galleries, and company profiles</li><li> Coordinate marketing materials such as flyers, postcards, signage, and brochures</li><li> Track marketing leads and help identify which campaigns are generating interest</li><li> Help request, organize, and publish customer reviews</li><li> Support local advertising, community promotions, and seasonal marketing campaigns</li></ul><h3>Communication & Administration</h3><ul><li>Maintain clear communication between sales, operations, and customers</li><li> Help organize project information for smooth handoff from sales to production</li><li> Keep internal systems accurate, updated, and easy to follow</li><li> Assist with customer service, inbound inquiries, and general office support</li><li> Identify opportunities to improve follow-up, organization, and customer experience</li><li> Support the leadership team with reporting, coordination, and special projects as needed</li></ul><h2 style="margin-bottom:4pt;margin-top:18pt">Expectations</h2><ul><li>Leads are responded to quickly and professionally</li><li> Sales pipeline information is accurate and organized</li><li> Customer follow-up is consistent and timely</li><li> Proposals and contracts are supported and tracked properly</li><li> Marketing content is coordinated and posted consistently</li><li> Project photos, reviews, and testimonials are collected and organized</li><li> Communication between sales, marketing, operations, and customers is clear</li><li> Customers receive a professional experience from first contact onward</li></ul><h2 style="margin-bottom:4pt;margin-top:18pt">Qualifications</h2><ul><li>Strong organizational and time management skills</li><li> Clear written and verbal communication skills</li><li> Experience in sales coordination, marketing coordination, customer service, or administration preferred</li><li> Comfortable using CRM systems, spreadsheets, email, and basic project tracking tools</li><li> Experience with social media posting, basic content coordination, or marketing support is a plus</li><li> Experience in landscaping, construction, home services, or a similar industry is helpful</li><li> Detail-oriented, proactive, and comfortable managing multiple priorities</li><li> Professional, friendly, and customer-focused</li><li> Ability to follow up consistently and keep information organized</li><li> Proficiency with Google Docs, Microsoft Office, spreadsheets, and related tools</li><li> Reliable transportation and ability to commute to Elizabethtown, PA</li></ul><h2 style="margin-bottom:4pt;margin-top:18pt">Compensation & Benefits</h2><ul><li>$22-$25 per hour, based on experience</li><li> Full-time, W-2 employment</li><li> 50% healthcare bonus up to $225 per month</li><li> Paid time off</li><li> Paid holidays</li><li> Training on company systems and processes</li><li> Opportunities for growth and advancement</li><li> Supportive, team-oriented work environment</li><li> Opportunity to contribute to a growing local company</li></ul><h2 style="margin-bottom:4pt;margin-top:18pt">Why Home Grown Outdoor Finishes</h2>Home Grown Outdoor Finishes is one of the most respected professional landscape and hardscape companies in the Lancaster-Harrisburg region, built on Responsiveness, Integrity, Quality, and Excellence. We operate with high standards, professional crews, and a strong customer experience. We offer year-round employment with no winter layoffs, transitioning our teams into snow operations and off-season support work when needed.This is a great opportunity for someone who enjoys organization, communication, marketing, and helping a growing company stay responsive, visible, and professional.Home Grown Outdoor Finishes is an Equal Opportunity Employer. We do not discriminate based on race, color, national origin, religion, sex, including pregnancy, sexual orientation, gender identity, age, disability, veteran status, or any other protected status.

Home Grown Outdoor Finishes

Marketing & Sales Coordinator

Administrative Skills

Brand Messaging

Brochures

Calendar Management

Communication Skills

Construction

Customer Experience

Customer Relationship Management (CRM) Systems

Customer Support/Service

Detail Oriented

Entertainment and Media

Follow Through

Google Apps

Internet/Online Service

Landscaping

Microsoft Office

Multitasking

Organizational Skills

Presentation/Verbal Skills

Project Tracking

Project/Program Coordination

Promotional Programs

Record Keeping

Residential Construction

Resolve Customer Issues

Revenue/Sales Reporting

Sales Administration

Sales Closing Skills

Sales Operations

Sales Pipeline

Sales Support

Social Media

Spreadsheets

Systems Maintenance

Time Management

Website Management

The Hire Talent

FULL_TIME

YEAR

Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients欄. Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes.

About the Role   WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.   The Qualifications: Who You Are   Education: -A Bachelor's Degree: All majors welcome! -GPA: 3.4 or above (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)   Suggested Experience and Skills: -Prior experience working, in any field (for example: a part-time job, summer job, internship, etc) -Strong verbal and written communication skills -Customer service experience (in any industry) -Presentation skills -Analytical and research skills -Digital marketing experience (a bonus!) -Copywriting for the web experience (a bonus!)   Tools/Technical Skills: (Not required, but awesome to have!) -Excel/Google Suite -Google Analytics -Basic HTML   Qualities and Traits: -You're interested in the web, and like keeping up with new technology -You're professional, dependable, and self-motivated -You take pride in your work and always strive for high-quality results -You work with urgency and enjoy getting things done -You're proactive when it comes to solving problems -You're a lifelong learner, and are always looking to stretch and grow your skills -You love thinking both creatively and analytically, and love using data to make decisions   Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!   The Job Responsibilities: What You'll Learn to Do   Communicate with Clients (About 40% of your day)   -Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals -Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate   Plan and Execute Digital Marketing Strategies (About 35% of your day)   -Create and execute data-driven SEO strategies and optimizations for your clients -Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients -Plan content strategy and build outlines for our team of copywriters -Manage the planning and execution of CRO projects, and recommend CRO best practices for clients -Perform light editing in the backend of client websites to correct errors and implement content   Analyze Marketing Campaign Data (About 15% of your day)   -Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports -Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings   Perform Marketing Research and Testing (About 10% of your day)   -Conduct industry research such as competitor analysis and keyword research -Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly   The Benefits: What You'll Get   Opportunities to Learn and Train with Our Team -Initial "bootcamp" training program to learn foundational hard skills -Ongoing advanced training sessions from industry experts as you progress -Regular team Lunch-and-Learns in our on-site training amenities   A Place to Grow Your Career -All our Jr-level roles represent the first step on an upward promotional path within WebFX -Merit-based promotions are abundant for new team members who meet or exceed performance metrics -Regular 1-on-1 check-ins with a manager to support career growth   Potential promotional path for Jr. Internet Marketing Specialist: Digital Marketing Specialist Digital Marketing Analyst Digital Marketing Consultant Lead Internet Marketing Consultant Sr. Internet Marketing Consultant   In-Person Experience Alongside Our Team of Industry Experts -This position is based fully in-office at <a href="https://www.webfx.com/about/offices/harrisburg/mansionfx/" rel="nofollow">our riverside campus</a> in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.   Compensation $50,000 - $53,000 (potentially higher based on work experience)  <h2>Meet WebFX: Who We Are</h2>  Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!   We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.    <h2>Why Choose WebFX?</h2>  Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times    Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally   Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business   Flexible Schedule: Start your day between 8-10 am - when you do your best work ⏰   Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching 喙   100% Company 401k Matching: Up to 4%    Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)    Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! ️    Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account    Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more ☕   Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes   ...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients欄     Check out our culture on social media: <a href="https://www.instagram.com/webfx" rel="nofollow">Instagram</a> <a href="https://twitter.com/webfx" rel="nofollow">Twitter</a> <a href="https://www.facebook.com/webfxinc/" rel="nofollow">Facebook</a>   *You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!   We have a <a href="https://www.webfx.com/our-hiring-process.html" rel="nofollow">multi-step interview process</a>, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!   WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. <a href="https://equality.webfx.com/" rel="nofollow">You can learn more on our website here</a>! We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Powered by JazzHR

WebFX

Jr. Internet Marketing Specialist

Analysis Skills

Best Practices

Business Growth

Competitive Analysis/Strategy

Competitive Research

Consulting

Contract Research Organization (CRO)

Copy Writing

Editing

Espresso Making

Fitness

Funding

Google Analytics

HTML (HyperText Markup Language)

Keyword Research

Market Research

Marketing Software

Microsoft Excel

Pay-Per-Click Advertising

Performance Analysis

Purchasing/Procurement

Relationship Marketing

Reporting Skills

Research Skills

Search Engine Optimization (SEO)

Testing

Training Program

Web Analytics

Web Usability

Website Conversion

partner JazzHR

With flexible scheduling and full-time or part-time options available, this role focuses on building partnerships with businesses, schools, hospitals, and nonprofit organizations to drive catering, fundraising, and brand awareness. Employees at a franchised Nothing Bundt Cakes bakery location are employed by the franchise owner/operator and are not employees of Nothing Bundt Cakes Corporate (the franchisor).

We’re looking for an outgoing, relationship-driven Community Marketing & Sales Ambassador to represent our bakery throughout the local community.  With flexible scheduling and full-time or part-time options available, this role focuses on building partnerships with businesses, schools, hospitals, and nonprofit organizations to drive catering, fundraising, and brand awareness.  This is an outside sales and community outreach role, not an in-bakery position.   Key Responsibilities • Visit local businesses daily to introduce our bakery and drop off free cake samples • Develop catering relationships with offices and organizations • Build and manage school and nonprofit fundraising partnerships • Coordinate and attend community events and pop-ups • Follow up on leads and maintain partner relationships • Track outreach activity and sales results • Collaborate with bakery management on promotions and initiatives   Qualifications • Prior outside sales, marketing, hospitality, or fundraising experience preferred • Comfortable visiting businesses and speaking with decision makers • Highly outgoing, engaging, and self-motivated • Strong organizational and follow-up skills • Reliable transportation required • Flexible schedule, including occasional evenings/weekends for events   Compensation Base pay plus commission.  Flexible schedule.  Growth opportunity within a multi-unit franchise organization. Employees at a franchised Nothing Bundt Cakes bakery location are employed by the franchise owner/operator and are not employees of Nothing Bundt Cakes Corporate (the franchisor). All inquiries about employment should be directed to the franchise owner/operator and not to Nothing Bundt Cakes Corporate. Each franchise owner/operator is responsible for ensuring compliance with local, state and federal law. California Applicant Privacy Policy

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Marketing & Publicity Manager Schiffer Publishing

Marketing & Sales Coordinator Home Grown Outdoor Finishes

Jr. Internet Marketing Specialist WebFX

Community Marketing & Sales Ambassador Nothing Bundt Cakes - Lancaster, PA

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