p>Required Experience/Skills: • 10+ years experience in leading marketing organizations or product lines • Ability to manage influence through persuasion, negotiation, and consensus building • Exacting writer and communicator across a variety of mediums • Ideally combined background of new sale, cross sell, and upsell funnels • Deep understanding of value drivers in recurring revenue business models • Analytical and process-oriented mindset • Demonstrated desire for continuous learning and improvement • Enthusiastic and creative leader with the ability to inspire others • Relevant Bachelor's degree.
Responsibilities:
• Drive Marketing Outcomes Increase high value leads, sales opportunities/pipeline, and closed won revenue through a variety of channels Expand the companys, markets, and verticals attracted to the product through a strategic use of channels and messaging Lead demand gen strategies for new and existing products and services for cross-sell and up-sell Influence future lifetime value through effective cross sell and upsell campaigns and educational events Drive new business growth using data-driven and predictable methods.