OTHER

FEED

UNKNOWN

HOUR

Responsibilities:
<div>At Reyes Beverage Group, we are committed to fostering an environment where all employees are valued, respected, and free to achieve their highest potential. We sell brands like Modelo, Coors Light, Lagunitas, White Claw, Tito's, Jack Daniel's, and more Apply today to join the #1 beverage distributor!<ul><li style="color: black;">Shift: Full-time with 5:00am - 6:00am start time  </li><li style="color: black;">Schedule: Five days per week: Monday-Friday</li><li style="color: black;">Pay: $25.00 per hour + overtime</li><li style="color: black;">Monthly Car and Mileage Reimbursement</li><li style="color: black;">Benefits: Medical, Dental, Vision, Vacation Pay and Paid Holidays </li><li style="color: black;">401k with Employer Match </li><li style="color: black;">Opportunities for advancement in our sales, marketing, or delivery departments</li><li>Field based sales position supporting accounts throughout Sonoma County, Marin County, and surrounding areas.</li><li>Certified Great Place to Work 2025-For the 5th Consecutive Year!</li></ul> Position Responsibilities:  </div><div><ul><li>Achieve sales goals within assigned timeframes that meet monthly business objectives while actively acquiring new business and maintaining established distribution</li><li>Accomplish timely and productive execution of sales plans and promotions at retail, securing trade support by communicating pricing and product promotions, coordinating use of product displays and point-of-sale materials, promotional events and other product promotion opportunities</li><li>Maintain compliance with Quality Control and product code date standards</li><li>Plan and conduct regular sales visits to accounts</li><li>Manage accurate inventory levels to minimize out-of-stock and out-of-code issues</li><li>Monitor product placement and rotation in both selling and storage areas to ensure freshness and maximize shelf impact</li><li>Other projects or duties as assigned </li></ul></div>

Qualifications:
<div>Required Education and Experience:  </div><div><ul><li>Bachelor’s Degree and 0 to 2 plus years of related sales experience or High School Diploma/General Education Diploma and 3 to 4 plus years of specific experience</li><li>Must be at least 21 years of age or meet minimum state legal age requirements. </li><li>Must have reliable automobile transportation, maintain an acceptable driving record and valid driver license, and maintain auto insurance coverage at least to the minimum amount specified by the Company and state law.</li><li>The employee must be able to lift products from 25 lbs. to 50 lbs. on a regular basis and up to 175 lbs. when handling keg product.</li></ul></div>

Benefits:
At the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well-being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings.

Equal Opportunity Employee & Physical Demands:
Reyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy-related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.

Background Check and Drug Screening:
Offers of employment are contingent upon successful completion of a background check and drug screening.

Pay Transparency:
Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.

Reyes Beverage Group

Sales Account Manager

Auto Insurance

Automotive Repair and Maintenance

Beverages

Corporate Law

Corporate Policies

Driver's License

Genetics

High School Diploma

Human Resources

Incentive Programs

Inventory Levels

Inventory Management

Legal

Lift/Move 25 Pounds

Maintain Compliance

Marketing

Meet Sales Quota

Military

Philosophy

Product Positioning

Product Pricing

Promotional Programs

Quality Control

Regulatory Requirements

Reimbursement

Retail

Sales

Sales Management

Sales Promotions

Sales Support

State Laws and Regulations

Time Management

[AW]-iCims

FULL_TIME

Serve as the primary point of contact and project manager for cross-functional requests from Direct Sales, Tasting Rooms, Events, Winemaking, Commercial Brand Marketing, and PR, fostering strong cross-functional partnerships while managing a high volume of diverse, ongoing initiatives. Cultivate and sustain partnerships with local organizations (e.g., Sonoma Botanical Gardens, Transcendence Theater Company, Sonoma Valley Education Fund) and regional trade groups (e.g., Sonoma Valley Visitors Bureau, Sonoma Chamber, Sonoma County Tourism) to strengthen community and industry engagement.

An industry leader, The Wine Group is one of the world’s foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit: www.thewinegroup.com.

JOB SUMMARY The Direct-to-Consumer (DtC) Marketing Manager plays a key leadership role in overseeing the Benziger and Imagery DtC Marketing team, which includes a DtC Marketing Specialist and a DtC Graphic Design Specialist. Based at Benziger Family Winery in Glen Ellen, CA, this full-time hybrid position reports to the Direct-to-Consumer (DtC) Senior Manager and is responsible for executing Benziger and Imagery DtC marketing plans to drive key brand and business objectives. The role encompasses a wide range of responsibilities including DtC strategy development and execution, performance analysis, project management, and cross-functional team leadership. The DtC Marketing Manager will serve as a key brand ambassador - both internally and externally - to ensure that brand communications and initiatives reflect the distinct philosophies and values of Benziger and Imagery wineries.ESSENTIAL FUNCTIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Serve as a thought leader in developing and executing marketing programs to achieve Benziger and Imagery’s DtC sales goals, including on and off-site promotions, print/digital advertising, social media, consumer research, public relations, and events.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Communicate in a clear, concise, and persuasive manner—both written and verbal—to align cross-functional teams and vendor partners in support of successful initiative execution.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Own strategy, budgeting, and execution of print, digital, and social campaigns (SEM, influencer, display) to drive traffic, acquisition, and brand awareness; direct creative, analyze performance, and optimize using emerging marketing trends.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Create and manage the annual marketing budget, including processing and reconciling invoices, ensuring optimal spending across initiatives. Includes tasks such as vendor setup, and invoice management with support from accounting.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Analyze brand, segment, and competitor performance, along with consumer behavior and marketing trends; prepare actionable reports for senior leadership.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Serve as the primary point of contact and project manager for cross-functional requests from Direct Sales, Tasting Rooms, Events, Winemaking, Commercial Brand Marketing, and PR, fostering strong cross-functional partnerships while managing a high volume of diverse, ongoing initiatives.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Lead, empower, and motivate team members while overseeing day-to-day management of direct reports to ensure organizational goals are met.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Develop and execute promotional and advertising strategies to drive target visitation to Benziger Family Winery and Imagery Estate Winery in a competitive market.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee the development and maintenance of the Benziger and Imagery websites in partnership with web agencies and internal stakeholders. Maintain brand websites with SEO best practices and SEM oversight.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee and approve eCommerce campaigns with the DtC Senior Manager providing input and copy/campaign direction as needed.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Identify and evaluate new digital marketing opportunities and growth strategies.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Manage the winery’s PR agency relationship in collaboration with Commercial Brand Marketing, including press mailings and media visit coordination.</li></ul>OTHER FUNCTIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Support development of the marketing content calendar in partnership with the DtC Marketing Specialist.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Lead the creation of marketing materials to support Wine Club, Tasting Rooms, and Special Event sales.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Partner with the Imagery Art Curator to onboard new art label artists into the AP system, track setup status, and submit payment requests following confirmation of art receipt.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee wine competition submissions and maintain an up-to-date accolade database.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Coordinate ad placements in consumer and travel publications through partnerships with media and trade outlets.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Manage asset library and photoshoots, proactively securing photography, and creative materials to support engagement initiatives, tasting notes, product descriptions, bottle shots, and multi-channel marketing needs.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Cultivate and sustain partnerships with local organizations (e.g., Sonoma Botanical Gardens, Transcendence Theater Company, Sonoma Valley Education Fund) and regional trade groups (e.g., Sonoma Valley Visitors Bureau, Sonoma Chamber, Sonoma County Tourism) to strengthen community and industry engagement.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee packaging development and updates for approximately 60 - 70 DtC Benziger and Imagery SKUs each year, partnering with Production, Winemaking, and the DtC Graphic Design Specialist to ensure accuracy and brand consistency.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Occasionally host winery guests, as needed, highlight key points of interest to foster brand affinity.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">This job description reflects the general nature of the role and is not intended to be an exhaustive list of all duties or responsibilities. Additional duties may be assigned as business needs change.</li></ul>QUALIFICATIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Must be 21 years of age or older.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Bachelor’s degree in marketing, Business, Communications, or related field (MBA/WSET a plus).</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">5+ years’ progressive leadership in DtC wine, hospitality, or marketing.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Strong leadership, cross-functional collaboration, and project management skills.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Deep understanding of wine consumers, luxury brand marketing, and experiential sales.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Knowledge of on/off-premises businesses and the three-tier distribution system.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Skilled in consumer insights, brand positioning, and data-driven strategy.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Initiative-taker who thrives in demanding environments with minimal oversight.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Proficient in Microsoft Office Suite; CRM systems and Commerce7 experience a plus.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Flexibility to work special events, including evenings and weekends, as needed.</li></ul>PHYSICAL DEMANDS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to lift, carry, and move items weighing up to approximately fifty pounds, including cases of wine, tables, chairs, and event supplies.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Work indoors and outdoors in varying weather conditions during onsite and offsite winery events.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to travel between winery locations within California as needed; valid driver’s license and current automobile insurance required.</li></ul>COMPENSATION <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Hiring Salary Range Posted: $100,900 - $125,000.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.</li></ul>At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.#LI-CG1<img alt=" " height="1" src="https://ars2.equest.com/?response_id=715debd1756c2a8161c1293355c94be6&view" width="1"/>

Established in 1981, The Wine Group (TWG) is the world’s second-largest wine producer by volume. TWG is a privately-held, management-owned company with a portfolio of leading brands, including Cupcake, Concannon, Benziger, Imagery, Chloe, Franzia and many other brands. The Wine Group strives to delight consumers with quality wines and spirits at an unbeatable value and engages in continuous innovation to consistently exceed their expectations. The Wine Group markets its products in North America, Western Europe and Asia.

The Wine Group

DtC Marketing Manager - Benziger Family Winery

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