FULL_TIME

FEED

YEAR

Digital Marketing Director at Geonetric, you’ll lead the strategy, execution, and optimization of digital marketing initiatives, leading a team of digital marketing experts to develop innovative digital experiences for complex healthcare systems. Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required .

Summary As the Sr. Digital Marketing Director at Geonetric, you’ll lead the strategy, execution, and optimization of digital marketing initiatives, leading a team of digital marketing experts to develop innovative digital experiences for complex healthcare systems. Setting digital marketing standards and staying on top of industry trends, you’ll shape the vision, strategy, and direction of our digital marketing products, services, and team, ensuring every client interaction is purposeful, intuitive, and measurable.   Essential Duties and Responsibilities While Geonetric employees might get to work on just about anything, this position primarily: <ul><li>Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients. </li><li>Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions.  </li><li>Stays current with digital marketing trends and identifies opportunities for innovation and improvement.  </li></ul><ul><li>Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms. </li></ul><ul><li>Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights. </li></ul><ul><li>Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels. </li></ul><ul><li>Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media. </li></ul><ul><li>Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings.  </li></ul><ul><li>Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables. </li></ul><ul><li>Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology. </li></ul><ul><li>Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities.   </li><li>Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines.   </li><li>Serves as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistency.  </li><li>Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions.  </li><li>Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders.  </li><li>Independently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts  </li><li>Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitability.   </li><li>Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.</li></ul> Education and Experience <ul><li>Bachelor’s degree in marketing, communications, business, or related field required  </li></ul><ul><li>Typically has a minimum of 8 years’ experience </li></ul><ul><li>Digital agency experience required </li></ul> Professional Skills  <ul><li>Ability to communicate effectively with C-Suite level executives and client stakeholders required  </li></ul><ul><li>Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required  </li></ul><ul><li>Mastery delivering client presentations and comfortability with public speaking required  </li></ul><ul><li>Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required  </li></ul><ul><li>Exceptional skills in creative problem-solving and strategic thinking required  </li></ul><ul><li>Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required  </li></ul><ul><li>Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes </li></ul><ul><li>Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value  </li></ul>Core Values All Geonetric employees need to fit into our unique culture and live our core values: <ul><li>Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.  </li></ul><ul><li>Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!  </li></ul><ul><li>Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.  </li></ul><ul><li>Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.  </li></ul><ul><li>Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.  </li></ul>  Travel <ul><li>Occasionally may require overnight travel </li></ul> Geonetric welcomes diversity. We are an equal opportunity and affirmative action employer and provide a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Powered by JazzHR

Geonetric

Senior Digital Marketing Director

Advertising

Best Practices

Business Skills

Channel Strategies

Communication Skills

Consumer Goods and Services

Content Development

Customer Relations

Data Analysis

Emerging Technology

Healthcare

Industry/Trade Analysis

Internet Search

Marketing

Marketing Communications

Marketing Strategy

Mentoring

Online Marketing

Performance Analysis

Presentation/Verbal Skills

Problem Solving Skills

Process Development

Process Improvement

Profit & Loss

Return on Investment (ROI)

Sales Presentation

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Service Delivery

Strategic Planning

Team Lead/Manager

Thought Leadership

Trend Analysis

Willing to Travel

partner JazzHR

UNKNOWN

Content & Social Strategy (Preferred): Proven experience managing or contributing to brand social channels, with a focus on strategic content planning, copywriting, and performance analysis. Connection & Experience Design: Architect the creative concept and execution for employee events, gifts, and outings to build social capital across distributed teams.

<div class="content-intro"><img alt="" src="https://px.ads.linkedin.com/collect/?pid=3639242&conversionId=6145458&fmt=gif" style="max-width:100%" width="1"/></div>Join Clickstop's Engagement Team and play a critical role in connecting people to purpose – both internally and externally!"Transformational work happens when people feel seen, informed, and connected to something larger than themselves. The person in this role will turn our goals into a shared story, ensuring that as we scale, our culture remains our greatest competitive advantage and our employees remain our most engaged advocates." – Lauren Gilbertson, Engagement Team What will you be doing? The Communications Strategist designs and executes the narratives and experiences that connect our people to our mission and values. This is a high-ownership role for a strategist who can work autonomously to bridge the gap between business goals and performance. You will ensure that as Clickstop scales, our communication system continues to foster an environment where engagement—commitment and aligned action with our mission and values—is most likely to occur. Strategic Internal Communication<ul><li>Narrative & Change Management: Translate complex business goals and company transitions into relatable messaging that maximizes clarity.</li><li>Connection & Experience Design: Architect the creative concept and execution for employee events, gifts, and outings to build social capital across distributed teams.</li><li>Omni-Channel Innovation: Audit and evolve communication channels (digital and physical) to effectively reach all employees, whether on the floor, at a desk, or remote.</li><li>Immersive Onboarding: Design sustainable, scalable experiences that rapidly connect new hires to our mission, values, and strategic goals.</li><li>Environmental Communication: Influence the physical and digital work environment—using wayfinding, signage, and layout—to improve navigation, usability, and belonging.</li></ul>External Branding & Reputation Management<ul><li>Holistic Storytelling: Own the strategy and execution for the website, blogs, and social media channels to attract top talent and grow our brand presence.</li><li>Digital Strategy & SEO: Manage content planning, platform-specific storytelling, and SEO optimization to ensure high-performing, on-brand external engagement.</li><li>Award & Media Management: Oversee the end-to-end workflow for workplace awards and media relations to validate and promote our reputation as a top employer.</li><li>Performance Insights: Establish listening channels and KPIs across all platforms to pivot strategies based on sentiment, reach, and engagement data.</li></ul>Content Excellence & Brand Stewardship<ul><li>Voice Stewardship: Act as the champion of Clickstop's unique tone, ensuring every touchpoint accurately reflects our mission and values.</li><li>Multi-Media Production: Move beyond text by coordinating video and graphic elements to enhance the impact and memorability of our communication mix.</li><li>Strategic Coaching: Partner with managers and stakeholders to ensure their communications are aligned with our brand standards and organizational priorities.</li></ul> Are you the ideal candidate for this job? How you work…<ul><li>An Autonomous Thinker who identifies gaps and proactively brings proposed solutions.</li><li>A Strategic Storyteller who connects data and behavior to inspire excellence across digital and physical spaces.</li><li>An Operational Architect who builds the systems, workflows, and calendars that ensure no detail is missed.</li><li>A Disciplined Project Manager who juggles diverse deadlines—from press releases to employee events—with high precision.</li><li>An Empathetic Brand Steward who uses emotional intelligence and data to translate a consistent voice across all platforms.</li></ul>You're Experience…<ul><li>Professional Background: 2–5 years of experience in Communications, Public Relations, Marketing, Journalism, or a related field.</li><li>Content & Social Strategy (Preferred): Proven experience managing or contributing to brand social channels, with a focus on strategic content planning, copywriting, and performance analysis.</li><li>Visual & Creative Expertise (Preferred): Experience designing or coordinating branded assets.</li><li>Portfolio of Work: Demonstrated ability to provide diverse samples of internal campaigns, professional blog posts, or comprehensive content strategies.</li></ul> What does Clickstop provide?<ul><li>A purpose-driven career experience; discovering the opportunity to pursue your best self (as an employee, parent, partner, community member, etc.) </li><li>An entrepreneurial environment where opportunities are endless for those who seek them. </li><li>Effective and impactful cross-department collaboration opportunities with our highly dynamic<a href="https://clickstop.com/the-work-we-do/the-teams-behind-our-brands/" rel="nofollow">Clickstop teams</a>! </li><li>Recognition for personal, team, and company accomplishments - Clickstop's success is a reflection of your engagement and excellence! </li><li>We offer<a href="https://clickstop.com/wp-content/uploads/2025/12/Benefits-Overview-Full-Time.pdf" rel="nofollow">great full-time benefits</a> including a competitive compensation package and a generous amount of time off. But what truly sets us apart is how we work and the environment we work in!  Benefits include<a href="https://clickstop.com/wp-content/uploads/2025/12/Benefits-Overview-Full-Time.pdf" rel="nofollow">:</a>   
<ul><li>Health Insurance ($0 Premium option), Dental & Vision Insurance </li><li>PTO, Paid Holidays, Wellness, Birthday and Volunteer Time Off </li><li>Life and Disability Insurance </li><li>401K Match </li><li>ESOP – After one full year of service and minimum hour requirement is met</li></ul></li></ul> Hybrid: This role combines remote flexibility with essential onsite collaboration at our headquarters in Urbana, IA. Employment is contingent upon the completion of a satisfactory background check. Clickstop is an Equal Opportunity Employer.

Clickstop

Communications Strategist

GreenHouseAPI

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Senior Digital Marketing DirectorGeonetric

Communications StrategistClickstop

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