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The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. Responsibilities: Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives.

Overview:
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an opening for a Communications Marketing Director in our Greensboro Market! This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives throughout Greensboro. The ideal candidate will live in Greensboro. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on <a href="https://www.linkedin.com/company/american-heart-association/life/theahalife" rel="noopener nofollow noreferrer" target="_blank" title="https://www.linkedin.com/company/american-heart-association/life/theahalife">LinkedIn</a>, <a href="https://www.instagram.com/theahalife/" rel="noopener nofollow noreferrer" target="_blank" title="https://www.instagram.com/theahalife/">Instagram</a>, <a href="https://www.facebook.com/TheAHALife/" rel="noopener nofollow noreferrer" target="_blank" title="https://www.facebook.com/TheAHALife/">Facebook</a>, <a href="https://x.com/theahalife?lang=en" rel="noopener nofollow noreferrer" target="_blank" title="https://x.com/theahalife?lang=en">X</a>, and at <a href="https://heart.jobs/" rel="noopener nofollow noreferrer" target="_blank" title="https://heart.jobs/">heart.jobs</a>.

Responsibilities:
<ul><li style="margin-bottom:0in">Develops and implements local strategic communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives</li><li style="margin-bottom:0in">Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media</li><li style="margin-bottom:0in">Secures media sponsorships for local events and priority initiatives, as appropriate.</li><li style="margin-bottom:0in">Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.</li><li style="margin-bottom:0in">Works with staff to ensure that national branding guidelines are followed</li><li style="margin-bottom:0in">Develops and implements communications plans for sponsor funded activations.</li><li style="margin-bottom:0in">Coordinates and implements communications plans in conjunction with strategic alliances</li><li style="margin-bottom:0in">Identifies, secures and media trains local spokespersons.</li><li style="margin-bottom:0in">Provides marketing and communications support for development and fundraising events and activations, as appropriate</li><li style="margin-bottom:0in">Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration</li><li>Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.</li><li>Works with photographers to produce photography for events, social media and other marketing and communications resources</li></ul>Other Job Duties:<ul><li>Develops and implements media events, as appropriate.</li><li>Works to place Public Service Announcements (PSA) locally.</li><li>Works with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues.</li><li>Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate</li><li>Works with executive director and team to manage local paid advertising projects</li><li>Manages and implements other projects as identified by the executive director</li></ul>In this role, you will report to the Executive Director.

Qualifications:
<ul><li>Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.</li><li>Requires minimum three years of work experience in communications, social media, public relations and journalism or any equivalent combination of training and work experience.</li><li>Experience applying the principles and practices of communications and marketing to the non-profit environment.</li><li>Experience working as a team member with multiple internal and external constituencies at varying levels: staff, media, external corporations, and volunteers.</li><li>Experience with crisis communications and sensitive issues.</li><li>Experience implementing communications campaigns, pitching to media, planning media events, and writing news releases.</li><li>Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.</li><li>Working knowledge of news media operations, newsgathering, and technology.</li><li>Must have at least intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.</li><li>Ability to do daily local travel up to 20%; requires access to reliable transportation at all times on an immediate basis.</li></ul>

Compensation & Benefits:
The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit <a href="https://heart.jobs/rewards-and-benefits/" rel="noopener nofollow noreferrer" target="_blank">Rewards & Benefits</a> to see more details. <ul><li>Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed. </li><li>Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.  </li><li>Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. </li><li>Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. </li><li>Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. </li><li>Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.</li></ul>

 :
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. This position not a match with your skills?  Click <a href="https://heart.jobs/jobs/" rel="noopener nofollow noreferrer" target="_blank">here</a> to see other opportunities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities  :
#LI-Hybrid

American Heart Association

Communications Marketing Director

Advertising

Alliance/Partner Management

Brand Marketing (Branding)

Broadcast Journalism

Business Writing

Campaigns

Cardiovascular

Cardiovascular Disease

Career Development

Cerebral Vascular Accident

Database Administration

Event Management

Facebook

Fundraising

Incentive Programs

Journalism

Leadership

LinkedIn

Marketing

Marketing Communications

Marketing Plan

Media Buying and Planning

Mentoring

Microsoft Office

News Reporting

Nonprofit

Photography

Presentation/Verbal Skills

Public/Media/Press/Analyst Relations

Social Media

Social Media Marketing

Spreadsheets

Staff Development

Strategic Planning

Systems Administration/Management

Team Player

Tuition Fees

Video Production

Willing to Travel

Word Processing

Writing Skills

[AW]-iCims

OTHER

Working closely with senior leadership and corss-functional partners, this role leads communication planning and execution across internal channels, public relations and media engagment. Manage media relations by supporting media inquires, developing press materials and building relationships with external partners and outlets to enhance brand visibility and reputation.

The Fresh Market & You::
Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day.We value teamwork and celebrate our successes as a team and will value your contribution! Added Benefits for choosing The Fresh Market Team:<ul><li> Team member discount up to 40%</li><li> Health, Dental & Vision insurance available for individual, spouse, partner, and family.</li><li> And much more!</li><li> 401K contribution and match for part-time and full-time team members.</li><li style="margin-bottom:8pt"> Personal time off and additional time off purchase plans available</li></ul>

About the Position::
The Fresh Market currently has an opening for a Corporate Communications Manager in our Store Support Center (099). The Corporate Communcations Manager is responsible for developing and executing internal and external communication strategies that foster employee engagement, align teams with company goals, and strengthen organizational culture. Working closely with senior leadership and corss-functional partners, this role leads communication planning and execution across internal channels, public relations and media engagment.  You will craft clear and compelling messages that support business objectives, reinforces company culture and protects the organizations reputation.   #LI-HF1 #LI-HYBRID

What You'll Do::
<ul><li>Develop and execute a strategic internal communication plan that supports the The Fresh Market's mission, vision, and values.</li><li style="color:black">Implements and participates in the design of communication programs to support and reinforce organizational objectives and comply with regulations.</li><li style="color:black">Ensures the accuracy of information distributed and standards using quality processes.</li><li style="color:black">Craft compelling content for various internal platforms, including emails, newsletters, presentations, digital and print.</li><li style="color:black">Play a key role in shaping and amplifying our employee value proposition (EVP).</li><li style="color:black">Collaborate with senior leadership to communicate key initiatives, changes, and organizational updates.</li><li>Collaborate with Cencosud partners to align enterprise communication strategies and support messaging consistency across international markets and corporate initiatives</li><li>Write, proof-read, and/or edit internal communications and send using appropriate communication delivery method. Ensure all communications are clear, consistent and aligned with our brand and company culture.</li><li style="color:black">Manage media relations by supporting media inquires, developing press materials and building relationships with external partners and outlets to enhance brand visibility and reputation.  </li><li style="color:black">Develop and maintain crisis communication plans, including protocols, messaging frameworks and escalation pathways</li><li style="color:black">Prepare and support leadership with messaging, talking points and media guidance during high-risk/high-visibility situations.  </li><li style="color:black">Excellent project management skills are a must, including ability to manage multiple projects, deliverables, or programs simultaneously.</li><li style="color:black">Develop and maintain a content calendar for internal communications, ensuring timely and relevant information is shared with employees</li><li style="color:black">Plan and execute internal communications/ activities linked to quarterly and annual meetings, i.e., Town Halls, etc.</li><li style="color:black">Collaborate and partner with groups such as the Retail Communcations team and Business Resource Groups.</li><li style="color:black">Develop best practices/KPIs to monitor and analyze the effectiveness of communication strategies. Provide regular recommendations to senior leadership based on communication metrics and employee feedback.</li><li style="color:black">Perform other job-related duties as assigned.</li></ul>

Qualifications::
At a minimum, you will need:<ul><li style="color:black">Bachelor’s Degree in Communications or related field of study; or any equivalent combination of relevant experience, training, and skills.</li><li style="color:black">5+ years of internal corporate communications expereince.</li><li style="color:black">Exceptional written communication skills.</li><li style="color:black">Experience with media relations, external communications or public relations strategy.</li><li style="color:black">Demonstrated experience suppoting or leading crisis communications and issue management. </li><li style="color:black">Ability to work consistently and with a strong attention to detail.</li><li style="color:black">Ability to work efficiently and effectively in a fast-paced, ever-changing environment.</li><li style="color:black">Must possess a high level of interpersonal skills to work with executives and other leaders to present a positive image of the organization.</li><li style="color:black">Knowledge of Microsoft Office Suite.</li></ul>Preferred qualifications:<ul><li>Experience supporting executive communications, including preparation of talking points, speeches, and media briefings. </li><li>Experience collaborating with Marketing, Brand, or External Affairs teams on integrated communication strategies. </li><li>Demonstrated ability to manage communications during periods of rapid change, growth, or transformation. </li></ul>REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity Employer::
Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

Memorable. Inviting. Different. No one word can accurately describe what it's like to be part of the Fresh Market. The experience is as much an intangible feeling, as it is smell, sight and sound. Each detail of what we do reflects the character of who we are. We are people with a passion for quality and service. Talented individuals who want to contribute and thrive. A diverse team unlike any other.

The Fresh Market continues to grow with opportunities in new and existing locations. We select talent for a wide range of a wide range of openings, within our store and at our corporate office in Greensboro, North Carolina. Search our jobs, read more about us, and learn why you've never worked anywhere like this before.

The Fresh Market Inc

Corporate Communications Manager

Analysis Skills

Best Practices

Brand Strategy

Business Support

Calendar Management

Communication Skills

Corporate Communications

Data Quality

Detail Oriented

Executive Assistant Skills 

Interpersonal Skills

Metrics

Multitasking

Newsletter

Organizational Culture

Performance Metrics

Power Amplifier

Project/Program Management

Regulations

Retail

Retail Management

Risk

Time Management

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Communications Marketing DirectorAmerican Heart Association

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