Multi-Channel Channel Alignment: Audit and integrate digital acquisition channels across paid search (Google Ads), organic search (SEO), LinkedIn, Instagram, TikTok, X (Twitter), and YouTube to ensure seamless lead routing, precise tracking, and optimal conversion math. External Vendor & Partner Management: Coordinate and manage relationships with specialized external agencies, freelancers, and technical vendors (e.g., specialized ad copywriters, dev resources, or paid media niche partners) to ensure high-quality execution and alignment with key performance metrics.