UNKNOWN

FEED

You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations. LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health.

<div class="content-intro">About LumiMedsLumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.</div><h3>Location: Remote (Preferred candidates based in the U.S., Europe, or South America)</h3><h3>About the Role</h3>You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations.You are not responsible for graphic design — but you must drive testing strategy and performance optimization.<hr/><h2>What You'll Own</h2>1. Paid Acquisition (Core Responsibility)Own strategy, execution, and optimization across:<ul><li>Google Ads (Search, Performance Max, YouTube)</li><li>Meta Ads (Facebook / Instagram)</li><li>Reddit Ads</li><li>Tiktok Ads</li><li>Microsoft Ads (Bing)</li><li>App Lovin</li><li>Ad Roll</li></ul>Responsibilities:<ul><li>Manage and scale paid budgets efficiently</li><li>Optimize CAC, ROAS, CVR, AOV, and LTV</li><li>Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels</li><li>Adjust bidding strategies and campaign structure based on data</li><li>Identify scaling opportunities without increasing risk exposure</li></ul>You must understand advertising restrictions related to healthcare, medical claims, and regulated products.2. Landing Page & Funnel Optimization (CRO)<ul><li>Improve and test multiple funnels</li><li>Recommend landing page structure improvements</li><li>Suggest pricing tests, bundling experiments, and offer adjustments</li><li>Propose creative test variations to the Creative Director</li><li>Improve checkout and subscription flow performance</li></ul>Important: You do not design visuals, but you drive performance testing strategy.3. Compliance & Platform Policy Awareness<ul><li>​​Ensure campaigns comply with platform ad policies (Google, Meta, etc.)</li><li>Understand regulated marketing limitations (medical claims, disclaimers)</li><li>Partner with internal stakeholders to prevent account flags or shutdown risk</li><li>Maintain a risk-aware scaling strategy</li></ul><h3>4. Lifecycle & Retention (Critical Gap to Build)</h3>Own and build our lifecycle marketing engine:<ul><li>SMS automation</li><li>Email automation</li><li>Abandoned cart flows</li><li>Post-purchase sequences</li><li>Subscription retention campaigns</li><li>Win-back flows</li></ul>Goals:<ul><li>Increase LTV</li><li>Improve retention rates</li><li>Reduce churn</li><li>Personalize messaging based on behavior</li></ul>Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred.<h3>5. Analytics & Attribution</h3><ul><li>Build reporting dashboards</li><li>Monitor CAC, ROAS, CVR, AOV, and LTV</li><li>Understand subscription economics (LTV > CAC model)</li><li>Improve attribution clarity across channels</li><li>Inform budget allocation decisions using data</li></ul><hr/><h2>What Success Looks Like</h2><ul><li>Scalable paid acquisition without compliance risk</li><li>Improved landing page conversion rates</li><li>Strong subscription retention engine</li><li>Predictable unit economics</li><li>Clear reporting and budget confidence</li></ul><hr/><h2>What We're Looking For</h2><ul><li>5+ years in performance or growth marketing</li><li>Strong hands-on experience with:</li><li><ul><li>Google Ads (Search, Performance Max, YouTube)</li><li>Meta Ads (Facebook / Instagram)</li><li>Reddit Ads</li><li>Tiktok Ads</li><li>Microsoft Ads (Bing)</li><li>App Lovin</li><li>Ad Roll</li></ul></li><li>Experience in telehealth, healthcare, or regulated products preferred</li><li>Experience with subscription-based businesses strongly preferred</li><li>Strong CRO mindset</li><li>Experience building SMS + email lifecycle automations</li><li>Comfortable operating in a startup environment with ownership</li></ul><hr/><h2>This Role Is Ideal For Someone Who</h2><ul><li>Thinks in CAC vs LTV</li><li>Enjoys structured experimentation</li><li>Understands platform compliance nuance</li><li>Is analytical but commercially minded</li><li>Can operate without heavy hand-holding</li></ul><hr/><h2>Why Join LumiMeds</h2><ul><li>Early-stage growth opportunity.</li><li>Direct impact on company revenue.</li><li>Real ownership of strategy and execution.</li><li>High visibility with leadership.</li><li>Opportunity to shape the marketing foundation of a Telehealth brand.</li></ul><div class="content-conclusion">How to ApplyIf this role sounds like a fit, we'd love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.Please note: This role requires professional-level English communication and availability to work U.S. business hours.</div>

Lumimeds

Performance Marketing Manager (Growth & Lifecycle) - Remote

A/B Testing

Advertising

Analysis Skills

Automation

Bidding

Budget Reporting

Budgeting

Campaigns

Contract Research Organization (CRO)

Economics

Email Software

English Language

Facebook

Google Search Engine

Graphic Design

Healthcare

Leadership

LifeTime Value (LTV)

Maintain Compliance

Marketing

Microsoft Bing Search Engine

Multiplatform/Cross-Platform

Performance Management

Performance Testing

Performance Tuning/Optimization

Postscript

Pricing

Regulations

Reporting Dashboards

Risk

Short Messaging Service (SMS)

Startup

Telehealth

Test Strategy

Testing

Website Conversion

Weight Management

YouTube

eCommerce

GreenHouseAPI

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Kennametal is continuing to expand its Defense portfolio, so we are actively pursuing a highly motivated global sales professional to join our team who will have primary responsibility to identify opportunities in the global defense market focused around Armor Penetration, Ammunition, Fragments with an ability to partner with requirement creators, develop long-term relationships with integrators and execute on our Defense portfolio sales initiatives. * Supports new product development programs through identification of field trial sites and actively solicits key account customer feedback to support product launch and value proposition development.

Reference #: 1345170100 With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 10,000 employees are helping customers in more than 60 countries stay competitive. Kennametal generated nearly $2.4 billion in revenues in fiscal 2019. Learn more at www.kennametal.com.Follow @Kennametal: Twitter, Instagram, Facebook, LinkedIn and YouTube. Key Account Manager - Defense Location - Remote, anywhere within the US Job Summary Kennametal is continuing to expand its Defense portfolio, so we are actively pursuing a highly motivated global sales professional to join our team who will have primary responsibility to identify opportunities in the global defense market focused around Armor Penetration, Ammunition, Fragments with an ability to partner with requirement creators, develop long-term relationships with integrators and execute on our Defense portfolio sales initiatives. This position is responsible for identifying, developing, and closing new sales opportunities including contracts, discount structure and/or marketing programs. Serves as a primary interface for all Defense products, strategy, programs, support, marketing, and training for key customers. Key Job Responsibilities *  Builds solid customer relationships with strategic large accounts typically involving complex global customers and multi-national enterprises. *  Creates demand for the organization's products and services by raising the Kennametal profile with customers. *  Leads regular status and strategy meetings with the customer's senior management team to align products/services with customer needs. *  Addresses customer action items and concerns within timely manner. *  Develop strategy, sales plans, budgets to achieve sales goals with Key Accounts. *  Identifies new sales opportunities for growth within assigned accounts. *  Gathers key customer input for new product development and communicates to product management team. *  Supports new product development programs through identification of field trial sites and actively solicits key account customer feedback to support product launch and value proposition development. *  Partners with regional segment team members who gather business intelligence and business trends to set strategy and create demand for organizations products & services. *  Supports enterprise selling and global account initiatives and manage contacts and price harmonization. *  Utilizes customer relationship management (CRM) tools to document and manage customer activity. *  Completes required sales training modules (CRM, large account management, etc.) Requirements Education/Experience: *  Bachelor of Industrial Engineering, Mechanical Engineering, Materials Engineering, or related field preferred, MBA preferred *  8-10 Years in related industries or materials *  2-4 years of sales experience preferred *  Previous military or law enforcement experience *  Able to achieve secret level US DoD clearance *  Knowledge of connected industries or solutions including specialty markets (armor plating, body armor, vehicle protection systems) *  Ability to create demand through insight, influencing, planning & organizing *  Self-starter and self-sufficient requiring little supervision for decision making, account planning and advancing sales discussions *  Excellent interpersonal skills including active listening and building trusting relationships. *  Excellent business sense and decision-making skills leveraging data and strategic thinking. *  Completion of structured selling courses / training program preferred Functional/Technical Knowledge, Skills and Abilities Required: *  Subject matter expert of KMT Inc an /or industrial consumables industry preferred *  Data-driven, focused on results driven by strategy, thriving in a fast-paced fast growth organization *  Demonstrable success as a leader, able to attract and recruit top sales talent, is adept at coaching and getting the best out of the team *  Deep understanding of both the quantitative and qualitative aspects of a successful sales operation *  Resilient and entrepreneurial spirit *  Excellent listening, negotiation, and presentation skills *  Excellent verbal and written communications skills *  Transformational Leadership; challenging the status quo, and leading by example (Cultural beliefs, True North) *  Ability to lead in a challenging and dynamic environment while managing risk *  Effectively communicate in a highly collaborative environment *  Ability to interpret market trends in a meaningful and actionable way *  Being able to be proactive and provide strategy to mitigate future issues *  Possess foresight and hindsight with ability to rely on historical context - learning and incorporating into future plans/actions (proactive) *  Comfortable influencing team decision making process *  Possess understanding and comfortability with diverse financial acumen Due to the nature of the responsibilities of this position, consideration as an applicant is limited to individuals who are either a US Citizen or a US Permanent Resident. An expression of interest from anyone who is not a US Citizen or a US Permanent Resident will not proceed for consideration as an applicant. As part of our core values, Kennametal is committed to providing an inclusive and welcoming environment for all people. We are an Equal Opportunity employer. Equal Opportunity Employer--minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity. PLEASE CLICK "APPLY" ON PACAREERLINK.PA.GOV AND SEE "FOLLOW-UP INSTRUCTIONS"

Kennametal delivers productivity to customers seeking peak performance in demanding environments by providing innovative custom and standard wear-resistant solutions, enabled through our advanced materials sciences, application knowledge, and commitment to a sustainable environment.

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Performance Marketing Manager (Growth & Lifecycle) - Remote Lumimeds

Key Account Manager - Defense Kennametal Inc. USA

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