More than 20,000 organizations worldwide - including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 - rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Establish a differentiated messaging and positioning framework for manufacturing, supply chain, and operations, with cross-functional adoption across priority campaigns, launches, sales engagements, and customer-facing content.