Drive integrated media and channel orchestration, partnering tightly with in-house media planners and external agency partners to build holistic media strategies across Paid Social, OOH, CTV, Digital Video, Sponsorships, and High-Impact Content Partnerships. Partner cross-functionally with Product Marketing (PMM), Growth Marketing, Comms, and Design to ensure brand campaigns align with product launches, build brand authority that accelerates deals, and directly feed down-funnel performance engines.