What You'll Do Develop and lead the company-wide sales enablement strategy, aligned with revenue objectives, encompassing both managed service and self-service sales motions Design and implement onboarding, training and ongoing development programs for sales teams Create and maintain playbooks, toolkits and best practices that support effective selling in retail environments Partner with Marketing and Media Strategy to deliver high-impact content, messaging and campaign resources for customer-facing teams Own, develop and optimize sales tools and platforms (CRM, LMS, content management) to improve efficiency and adoption Collaborate with cross-functional leaders to ensure alignment on go-to-market (GTM) strategies and initiatives Establish KPIs and dashboards to measure the impact of enablement programs on sales productivity and pipeline performance Provide coaching and resources to sales leaders on pipeline management, customer engagement and team performance Capture and share feedback from the field to inform product, merchandising, and marketing strategies Drive a culture of continuous learning, skill development and knowledge sharing across the sales organization Additional tasks may be assigned What Skills You Have Required 8-10+ years of progressive experience in Sales Enablement, Sales Operations, or related functions (retail or consumer industries preferred) Bachelor's degree in Business, Marketing, or related field Proven track record of building and scaling enablement programs that drive measurable sales performance Strong understanding of sales methodologies (e.g., Challenger, MEDDIC, SPIN, Sandler) and pipeline management best practices Hands-on expertise with CRM systems (Salesforce, HubSpot, or similar), LMS, and enablement/content platforms. You will proactively collaborate with leaders across cross-functional teams to drive alignment, improve productivity, and fuel growth, ensuring teams consistently deliver exceptional customer experiences and meet revenue targets.