Strong analytical skills, including market and segment sizing, forecasting, and using data to inform decisions and optimize performance Strong communication and collaboration skills, with experience working cross-functionally across Marketing, Sales, Strategy & Operations, Analytics, Product, and Creative teams A creative and entrepreneurial mindset, with a passion for solving ambiguous problems and building solutions in fast-paced, resource-constrained environments. A proven track record of owning marketing programs end-to-end and delivering measurable business results, from setting goals and strategy through execution, optimization, and performance reporting Hands-on experience executing campaigns across paid media platforms (e.g., Google, Meta, TikTok) and CRM channels in a client- or partner-facing environment; Retail-specific experience, a plus.