Build and maintain Salesforce configuration, including Flow, validation rules, approval processes, assignment rules, custom objects and fields, record types, page layouts and dynamic forms, Lightning pages, apps and actions, mobile administration, custom settings, reports, and dashboards. Administer Salesforce-connected GTM applications, including Workato, Outreach, Gong, Marketo, ZoomInfo, and others, with responsibility for sync troubleshooting, user/licensing support, vendor escalation, and integration health.