You'll rely heavily on Bliss Point insights (Forecasting, Always‑On Incrementality, Brand Equity, Creative Insights, Customer Insights) to focus investment where it performs best, and you'll partner closely with Client Leadership, Media investment, Econometrics, Creative, and other channel teams (e.g. Experience: 5-7 years managing TV/video/audio/display at scale (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display) with end‑to‑end ownership; or 5-7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.