Develop integrated B2B media strategies and Marketing Cloud Account Engagement strategies that support brand awareness, consideration, product demand, customer acquisition and long-term customer engagement goals for Carhartt Company GearPartner with the leader of B2B Marketing to define annual and seasonal marketing priorities and investment strategies aligned to business priorities and budget objectivesLead media planning in coordination with brand and channel partners to activate B2B brand support across paid, owned, and partner channels while ensuring alignment with B2B engagement objectives and the broader B2B marketing strategyBuild and lead Carhartt Company Gear's Marketing Cloud Account Engagement initiatives targeting priority industry segments and strategic end users through coordinated media, content, and marketing touchpointsCollaborate closely with Sales, B2B Brand Marketing, Creative, Digital Commerce, and media teams to deliver consistent customer experiences and cohesive messaging throughout the Decision Maker journeyEstablish audience segments, targeting, and engagement approaches that leverage B2B insights, market trends, and business priorities to improve campaign effectivenessOwn media budget planning, forecasting, investment allocation, and performance optimization to maximize marketing effectiveness and business impactOwn the execution of program campaigns across media and MCAE with the agency execution teamsAlign with the agency execution teams to develop measurement frameworks and KPIs to evaluate campaignManage and own the media and MCAE agency and budget support for on-time and on-budget deliveryLead cross-functional project management across multiple initiatives, ensuring clear priorities, effective communication, timely execution, and alignment against organizational goals. Bachelor's degree in relevant field or equivalent years of work experience may be considered in lieu of degreeMBA or advanced degree preferredRelevant certifications in digital marketing, media, demand generation, account-based marketing (ABM), or integrated marketing preferred.