The Marketing Automation Manager will act as a strategic and technical subject matter expert across the marketing automation landscape, with a focus on Salesforce Marketing Cloud, Sales Cloud, and other enterprise-level platforms utilized for segmentation and automation such as Airtable and Zapier. Serve as the subject matter expert for both Salesforce CRM and Marketing Cloud, applying platform expertise to administrative tasks (e.g., data model config, permissions, Contact Builder setup) and executional tasks (e.g., campaign building, audience queries, triggered sends).