Monitor, research and analyze software market, with focus on the Small & Medium Business segmentation of our core industries (Aerospace, Automotive, Consumer Products & Retail, Industrial Machinery and Heavy Equipment); this can include researching manufacturing company strategies, as well as other software market peers, analyzing and interpreting data and reports on market conditions. Work will include all aspects of marketing program execution including but not limited to, understanding target market(s) and market segmentation through commercial insights, data-driven marketing planning, direct marketing tactic development to influence target audience, and data analytics.