You will take ownership of an active, multi-channel paid program and be responsible for auditing, restructuring, and scaling it: planning and running campaigns across search, social, programmatic, and account-based advertising, testing and iterating continuously, and making sure every dollar we spend can be traced to pipeline. Own and optimize our existing paid media programs across Google Search, LinkedIn, retargeting and programmatic display, account-based advertising (e.g., Demandbase), software review sites, content syndication, and sponsored placements in developer and data-engineering communities and newsletters.