Identifies US evidence gaps and market access requirements, provides input and closely collaborates across teams on product value propositions and outcomes needed to support US reimbursement and market access; Leads implementation of Payer engagement strategy and tactical planning activities required to achieve strategic coverage objectives including payer team tools, provider access tools, sales team messaging, etc. Closely partners with Strategic Payers to drive two-way understanding of requirements, provide data, collaterals and programs to be leverage with Strategic Customers and when need provide direct or leveraged content knowledge.