Working knowledge of end-to-end digital marketing journey including Ad Tech (CDP/DMPs, DSPs, etc.), marketing automation, omni-channel personalization, content management/automation, CRM, media execution, and reporting/insights. Demonstrable hands-on experience using enterprise platforms (Adobe, Salesforce, Oracle, Microsoft, etc.) with an emphasis on REST APIs, Cloud Storage, Structured/Unstructured Data, and Security & Data Ingress/Egress.