Primary focus is new business development, utilizing desk research and in-market activity to identify prospects and client opportunities; email and social outreach and in-person interactions at industry events to create awareness and interest and set up meetings; exploratory and follow up meetings to understand client needs and potential fit for M3 MI solutions; present proposals and get signed agreements. About the Business Unit: M3 MI serves the consumer and professional health market with industry-leading syndicated survey data and insights covering patient and HCP attitudes, behaviors and media consumption, and HCP advertising intelligence, to help clients better understand their customers and make informed marketing decisions.