This role owns the HubSpot Salesforce lead lifecycle infrastructure, including MQL definitions, lead scoring models, lifecycle stage management, and lead routing logic that ensures marketing leads are properly qualified, routed, and tracked through the sales pipeline. The Marketing Operations Specialist partners closely with the Revenue Operations team, internal marketing stakeholders, and external marketing agencies to maintain the integrity of the marketing technology stack, support marketing automation workflows, and ensure marketing data is structured, actionable, and aligned with revenue goals.