In this role, you can expect to Own and execute go-to-market strategy for key products and features, from launch through iteration and scale Develop clear, differentiated positioning and messaging that drives customer understanding and adoption Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis Improve product adoption, engagement, and retention through data-informed marketing strategies Partner with Growth and Lifecycle teams to ensure effective channel execution and performance optimization Establish best practices and frameworks for repeatable, high-quality product launches To thrive in this role, you have 6-10+ years of experience in product marketing 2+ years of consumer lending experience Proven track record of owning end-to-end go-to-market strategy for products or features Strong expertise in positioning, messaging, and value proposition development Experience partnering closely with Product, Growth, Brand, and Analytics Ability to translate complex product capabilities into clear, compelling customer narratives Strong analytical mindset with experience using data to inform strategy and measure impact Demonstrated ability to drive cross-functional alignment and execution without formal authority #LI-AM1 #LI-Hybrid A little about us At Chime, we believe that everyone can achieve financial progress. What we offer for our full-time, regular employees Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.