Build credibility with the people who decide — principals, superintendents, counselors, curriculum and business officers, admissions and advancement staff at private schools, PTA and PTSA leadership, and Athletic Directors — tailoring your approach to each, since a public district and an independent school make decisions differently. This is a relationship-driven role for someone who can open doors with school PTAs, PTSAs, counselors, principals, and superintendents, navigate both public-sector procurement and private-school decision-making, athletic organizations, and translate Novastar’s services into a clear value proposition for each audience.