Lead agencies and external partners as needed **Acquisition & Demand Generation** + Lead multi-channel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.) + Optimize CAC, LTV, and conversion rates through experimentation and testing + Oversee campaign planning, execution, and optimization **Lifecycle & Retention** + Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention) + Partner with Product and Customer teams to improve activation and reduce churn + Leverage marketing automation and personalization **Experimentation & Analytics** + Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization) + Use data and insights to inform decisions and continuously improve performance + Partner with Analytics to define metrics, dashboards, and attribution models **Skills you will need here:** + Minimum of 8 years of experience in growth, performance, or digital marketing + Proven track record of driving measurable growth in revenue, users, or pipeline + Deep expertise in paid acquisition channels (Google, Meta, etc.) + Strong analytical mindset with hands-on experience using data to inform decisions + Experience with experimentation frameworks and marketing technology stacks + Exceptional leadership, communication, and partner management skills + Experience in B2B / B2C / SaaS / e-commerce + Familiarity with CRM, marketing automation, and analytics tools + Experience scaling growth in a fast-paced or high-growth environment **Compensation** At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. **What you'll do here:** **Growth Strategy & Planning** + Develop and implement a comprehensive growth marketing strategy aligned to business goals + Identify and prioritize high-impact growth opportunities across the customer lifecycle + Own growth objectives and key results, forecasting, and performance reporting + Collaborate cross-functionally with internal partners within Marketing, Portfolio, Product, Sales, etc.