Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.) based upon the size, complexity, and strategic importance of the customer. In addition, incumbent is responsible for implementing Campbell brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.