WegmansNewRetail Sales Associate WegmansRetail Sales AssociateCharlotte, NC$16.50–$17 / hourIf you love working in a fast-paced and dynamic environment, have a passion for food, enjoy being part of an energetic team and would love the opportunity to make a difference in a customer’s shopping experience, Wegmans is the place for you! Putting our people first and offering competitive compensation, comprehensive benefits and a wide range of meaningful perks is just the beginning of what defines a rewarding career at Wegmans.
AutoZoneNewRetail Sales Associate – Part Time AutoZoneRetail Sales Associate – Part TimeCharlotte, NCInventory Management & Store Operations – Restock merchandise, maintain organization, and follow proper point of sale procedures, loss prevention policies ensuring proper financial management. Sales & Metrics Mindedness – Recommend products, services, and promotions to enhance customer experience, while contributing to sales goals and store performance metrics.
TJ MaxxRetail Sales Associate TJ MaxxRetail Sales AssociateCharlotte, NC$13–$13.50 / hourResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. TJ MaxxAt TJX Companies, every day brings new opportunities for growth, exploration, and achievement.
TJ MaxxRetail Sales Associate-Full Time TJ MaxxRetail Sales Associate-Full TimeCharlotte, NC$13–$13.50 / hourResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. TJ MaxxAt TJX Companies, every day brings new opportunities for growth, exploration, and achievement.
MarshallsRetail Sales Associate MarshallsRetail Sales AssociateCharlotte, NC$13.25–$13.75 / hourResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. MarshallsAt TJX Companies, every day brings new opportunities for growth, exploration, and achievement.
MarshallsRetail Sales Associate Midtown MarshallsRetail Sales Associate MidtownCharlotte, NC$13.25–$13.75 / hourResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. MarshallsAt TJX Companies, every day brings new opportunities for growth, exploration, and achievement.
FedExRetail Customer Service Associate FedExRetail Customer Service AssociateCharlotte, North CarolinaPart timeThe Store Consultant will operate and maintain a wide variety of equipment, move boxes and equipment, stock materials, manage the production queue and output, manage complex projects, manage retail supply, and complete assigned tasks based on priority. POSITION SUMMARY: The Store Consultant consistently delivers a positive customer experience to all customers, utilizing consultative skills to anticipate customer needs, suggest alternatives and provide solutions.
WALGREENSNewHybrid Pharmacist - 4 Days Retail/1 Day Remote (NC) WALGREENSHybrid Pharmacist - 4 Days Retail/1 Day Remote (NC)Charlotte, NCRemoteSee WALGREENS Terms & Conditions at https://www.walgreens.com/topic/help/generalhelp/termsofuse.jsp?foot=terms and Privacy Policy at https://www.walgreens.com/topic/help/generalhelp/privacyandsecurity.jsp and SonicJobs Privacy Policy at https://www.sonicjobs.com/us/privacy-policy and Terms of Use at https://www.sonicjobs.com/us/terms-conditions. Works effectively in a hybrid work environment (such as Pharmacy store, Call Center, Micro-Fulfillment, and/or remote) and provides pharmacy consulting services with empathy to patients regarding the effective usage of medications and awareness of drug interactions leveraging omni-channel services (e.g., in person consultation and via the phone).
MarshallsRetail Cleaning Associate MarshallsRetail Cleaning AssociateCharlotte, NC$13.25–$13.75 / hourResponsibilities include the operation of the scrubber and buffer, dust mopping, damp mopping, sweeping, vacuuming, dusting, and spot cleaning glass and windows. Adheres to all company policies concerning Health and Safety (includes the refilling of all essential items in the Lounge, Restrooms and Front End).
MarshallsRetail Merchandise Associate MarshallsRetail Merchandise AssociateCharlotte, NC$13–$13.50 / hourResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. MarshallsAt TJX Companies, every day brings new opportunities for growth, exploration, and achievement.
MarshallsNewRetail Merchandise associate MarshallsRetail Merchandise associateCharlotte, NCResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. Accurately rings customer purchases/returns and counts change back to customer according to established operating procedures.
MarshallsRetail Merchandise Associate, Cotswold MarshallsRetail Merchandise Associate, CotswoldCharlotte, NCResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. Accurately rings customer purchases/returns and counts change back to customer according to established operating procedures.
TJ MaxxRetail Department Coordinator TJ MaxxRetail Department CoordinatorCharlotte, NC$14.25–$14.75 / hourCommunicates accurately and effectively with management and Associates when setting and addressing priorities; provides progress updates. Ensures an excellent customer experience by engaging and interacting with all customers, and maintaining a clean and organized store.
MarshallsRetail Key Carrier Coordinator, Cotswold MarshallsRetail Key Carrier Coordinator, CotswoldCharlotte, NCKey Carriers alternate their role based on store needs, predominantly performing the role of Coordinator and occasionally acting as Key Carrier, taking on a leadership role in maintaining all aspects of the store. Communicates accurately and effectively with management and Associates when setting and addressing priorities; provides progress updates.
Company ConfidentialAssociate National Account Manager Company ConfidentialAssociate National Account ManagerCharlotte, NCFull timeBuild and maintain strong working relationships with 7-Eleven Field Operations Advisors (FOAs) and field leadership teams to support executional alignment and account objectives. The Associate assists in customer engagement, internal alignment, and day-to-day account operations to help drive volume, revenue, and overall account performance.
MarshallsRetail Department Coordinator, Cotswold MarshallsRetail Department Coordinator, CotswoldCharlotte, NCCommunicates accurately and effectively with management and Associates when setting and addressing priorities; provides progress updates. Oversees a team of Associates at front of store ensuring prompt, courteous customer service and promotion of loyalty programs.
IDT CorporationSales Representative / Retail Account Manager (RAM) IDT CorporationSales Representative / Retail Account Manager (RAM)Charlotte, NCOur flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports IDTs mission of enabling people to keep in touch and share resources with family and friends worldwide. RAMs develop a weekly cycle to sell IDT Retail products into retail via a designated route established by his/her Regional Sales Manager.
SAS Retail ServicesNewTraveling Retail Merchandiser SAS Retail ServicesTraveling Retail MerchandiserRock Hill, SC$13.50–$13.50Joining SAS Retail Services, an Advantage Solutions company, means joining a network of 65,000 teammates serving 4,000+ brands and retail customers across 40+ countries. This includes building displays and end caps, resetting shelves with product rotation, and tracking inventory to ensure that stores and suppliers maximize sales opportunities.
EclaroReal Estate Developer – Retail EclaroReal Estate Developer – RetailCharlotte, NCFull timeECLARO’s client is a powerhouse in the Southeast’s commercial real estate space, known for creating inspiring environments and delivering end-to-end solutions that drive client success. With decades of experience, billions in assets, and millions of square feet developed, they combine hands-on expertise with a deep commitment to exceptional service.
Tailored Brands IncNewRetail Sales Associate Part Time Tailored Brands IncRetail Sales Associate Part TimeGastonia, NCOur Retail Sales Associates are responsible for all aspects of the customer experience within multiple businesses (retail, rental, custom, and omni-channel) within a store location including, but not limited to: Engage as a member of a high-performing team through trust, commitment, and a focus on results. Ability to stand and walk for the majority of work shift, frequently bend, squat and twist, lift up to 50 lbs., climb a ladder to reach merchandise and or supplies, and see and distinguish between fabric patterns and colors.
Firstcash Holdings IncRetail Sales Associate - 4418 Firstcash Holdings IncRetail Sales Associate - 4418charlotte, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.Retail Sales Associate - 2665 First Cash, Inc.Retail Sales Associate - 2665Gastonia, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.Retail Sales Associate - 2664 First Cash, Inc.Retail Sales Associate - 2664Charlotte, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.Retail Sales Associate - 3772 First Cash, Inc.Retail Sales Associate - 3772Charlotte, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.Retail Sales Associate - 2670 First Cash, Inc.Retail Sales Associate - 2670Charlotte, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.NewRetail Sales Associate - 0482 First Cash, Inc.Retail Sales Associate - 0482Shelby, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.Retail Sales Associate - 3771 First Cash, Inc.Retail Sales Associate - 3771Charlotte, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.Retail Sales Associate - 4418 First Cash, Inc.Retail Sales Associate - 4418Charlotte, NC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
First Cash, Inc.Retail Sales Associate- 0458 First Cash, Inc.Retail Sales Associate- 0458Rock Hill, SC$2–$8 / hourEligible employees are provided an additional week (40 hours) of vacation after completing one (1) year of active employment and two (2) weeks (80 hours) of vacation on each anniversary date thereafter (*if applicable, the PTO/Vacation grant is adjusted in accordance with state/local municipality requirements). • SICK/PERSONAL: Eligible employees are granted 8 hours (after 6 months of employment) to be used before their first (1st) anniversary and granted 16 hours each anniversary thereafter (years 2-5) (if applicable, sick time is adjusted and granted in accordance with state/local municipality requirements).
Guitar Center IncGC Retail Sales Associate Store 731 NEW Guitar Center IncGC Retail Sales Associate Store 731 NEWPineville, NCCustomer Engagement: Greet customers like VIPs, understand their musical dreams, and recommend the perfect instruments and gear to make those dreams come true. Product Knowledge: Be the product expert, keeping up with the latest trends and features to help customers make informed decisions.
Lowe's Companies IncSeasonal Retail Sales Associate Lowe's Companies IncSeasonal Retail Sales AssociateRock Hill, SCOperates store equipment as needed depending on one specific role and department (e.g., Zebra phone, telephone, paging system, copiers, fax machines, computers, CCTV surveillance system, key cutter, panel saw, paint mixer, flooring cutters, compacter baler, tool rentals). Less than 1 Year Retail experience, performing tasks such as: • Identifying and selling products based on customer needs; • Explaining warranties, product features, and benefits; • Assisting customers in locating products; • Building customer relationships; • Identifying and resolving customer issues; • Zone recovery; • Housekeeping.
Tailored BrandsNewRetail Senior Sales Associate Tailored BrandsRetail Senior Sales AssociateGastonia, NCPhysical Requirements* Ability to stand and walk for the majority of work shift, frequently bend, squat and twist, lift up to 50 lbs., climb a ladder to reach merchandise and or supplies, and see and distinguish between fabric patterns and colors. Our Senior Retail Sales Consultant is responsible for all aspects of the customer experience within multiple businesses (retail, rental, custom, and omni-channel).
Elements MassageRetail Sales Associate / Customer Service Elements MassageRetail Sales Associate / Customer ServiceCharlotte, North Carolina$14–$17 / hourFranchise owners (or their designated hiring managers) are solely responsible for all employment and personnel decisions and matters regarding their independently owned and operated studios, including hiring, direction, training, supervision, discipline, discharge, compensation (e.g., wage practices and tax withholding and reporting requirements), and termination of employment. The right candidate must like talking, but more important, love listening to all new clients, established clients, and prospective clients.
The Gap IncRetail Sales Associate - Charlotte Prem Outlet The Gap IncRetail Sales Associate - Charlotte Prem Outletcharlotte, NCAcknowledge and assist customers locate merchandise efficiently using various methods answer questions quickly and accurately Offer style and outfit suggestions to the customer utilizing mannequins and displays for inspiration Promote loyalty by educating customers about our loyalty programs Leverage omni channel offerings to deliver a frictionless customer experience Support sales floor fitting room check out and back of house processes as required Courteous and responsive to internalexternal request Exchange and verifies job related information to provide support Who You Are Good communicator with the ability to utilize technology effectively and engage with customers and your team to meet goals Problem solver with a focus on continuous improvement who is always learning open to feedback and takes action as required Able to handle customer interactions and potential issuesconcerns courteously and professionally Use basic information-gathering skills to solve problems Ability to learn procedural knowledge acquired through on- the-job training. What Youll Do All associates are expected to become experts of the brands selling behaviors leveraging these behaviors with every customer who walks through our doors and allowing us to provide a premium customer experience.
The Gap IncRetail Sales Associate - Northcrest The Gap IncRetail Sales Associate - Northcrestcharlotte, NCAcknowledge and assist customers locate merchandise efficiently using various methods answer questions quickly and accurately Offer style and outfit suggestions to the customer utilizing mannequins and displays for inspiration Promote loyalty by educating customers about our loyalty programs Leverage omni channel offerings to deliver a frictionless customer experience Support sales floor fitting room check out and back of house processes as required Courteous and responsive to internalexternal request Exchange and verifies job related information to provide support Who You Are Good communicator with the ability to utilize technology effectively and engage with customers and your team to meet goals Problem solver with a focus on continuous improvement who is always learning open to feedback and takes action as required Able to handle customer interactions and potential issuesconcerns courteously and professionally Use basic information-gathering skills to solve problems Ability to learn procedural knowledge acquired through on- the-job training. What Youll Do All associates are expected to become experts of the brands selling behaviors leveraging these behaviors with every customer who walks through our doors and allowing us to provide a premium customer experience.
New BalanceNewRetail Sales Associate (Seasonal) Charlotte Premium Outlets New BalanceRetail Sales Associate (Seasonal) Charlotte Premium OutletsCharlotte, NC$12.80–$16 / hourWe also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. occasionally; kneel or squat frequently; move boxes of product up to 50 lbs (with assistance if necessary); stand for extended periods of time; climb ladders occasionally; climb and descend stairs frequently (depending on location) .
T-Mobile US IncMobile Associate, Store-in-Store, Bilingual Preferred - Retail Sales T-Mobile US IncMobile Associate, Store-in-Store, Bilingual Preferred - Retail SalesGastonia, NCBy recommending wireless solutions, and an onboarding solution centric to helping customers understand how to self-serve and utilize the T-Mobile app for wireless needs, you will deepen relationships with customers and ensure their satisfaction. Mobile Associate SiS, exceed their performance targets Doing it the Right Way, by excelling in sales, providing exceptional customer experiences, and meeting quality of sale metrics.
T-Mobile US IncNewMobile Associate, Bilingual, Preferred | Retail Sales T-Mobile US IncMobile Associate, Bilingual, Preferred | Retail SalesCharlotte, NCOnce completed, Mobile Associates promote to the Mobile Expert role and become eligible for an annualized incentive target of $18,000/year. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!
Verizon Communications IncRetail Sales Associate Verizon Communications IncRetail Sales AssociateCharlotte, NC$16–$21 / hourFrom health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. Whether you're just starting out or have years of sales experience, you can earn $16.00 to $21.00 per hour in base pay, plus up to $18,000 a year in individual-based commissions if you hit all your sales goals.
Kohl's CorpPart-Time Retail Sales Associate Kohl's CorpPart-Time Retail Sales AssociateMatthews, NCRequired Morning and Afternoon Availability About the Role In this role, you will deliver excellent customer service in point of sale and customer services processes while focusing on consistent execution and operational efficiency. You will deliver speed of service transactions while creating a compelling customer experience.
SaatvaNewRetail Sales Associate SaatvaRetail Sales AssociateCharlotte, NCThe Sleep Guide embodies Saatva luxury with a sophisticated level of service, expert knowledge of Saatva mattresses and bedding, and the desire to truly help others discover the power of a great night's sleep. We are also proud to be certified as a Great Place to Work and have been named one of Fortune Magazine's Best Workplaces in Retail and Best Workplaces in New York, as well as a BuiltIn.com
T-Mobile US IncNewMobile Associate, Bilingual Preferred - Retail Sales T-Mobile US IncMobile Associate, Bilingual Preferred - Retail SalesCharlotte, NCWillingness to work alongside peers and store leaders, learning and sharing ideas, while serving customers and providing resolutions to issues. Once completed, Mobile Associates promote to the Mobile Expert role and become eligible for an annualized incentive target of $18,000/year.
GapNewRetail Sales Associate (Early Morning) - Carolina Pavilion GapRetail Sales Associate (Early Morning) - Carolina PavilionCharlotte, NCMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
GapNewRetail Sales Associate - Carolina Pavilion GapRetail Sales Associate - Carolina PavilionCharlotte, NCMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
GapNewSeasonal Retail Sales Associate - Charlotte Prem Outlet GapSeasonal Retail Sales Associate - Charlotte Prem OutletCharlotte, NCOur team is made up of passionate, curious storytellers — creators and visionaries who seek out what's next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.
GapNewRetail Sales Associate (5am) - Belgate GapRetail Sales Associate (5am) - BelgateCharlotte, NCMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
GapNewSeasonal Retail Sales Associate (Early Morning) - Charlotte Prem Outlet GapSeasonal Retail Sales Associate (Early Morning) - Charlotte Prem OutletCharlotte, NCOur team is made up of passionate, curious storytellers — creators and visionaries who seek out what's next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.
GapNewRetail Sales Associate - Waverly GapRetail Sales Associate - WaverlyCharlotte, NCMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. A customer-focused service provider both on and off the sales floor to help deliver an exceptional experience for our customers.
PetSmartNewRetail Sales Associate Full Time PetSmartRetail Sales Associate Full TimeCharlotte, NCPrepares online orders for pick-up in store and ensures a smooth, positive, pick-up experience.* Responsible for the pet healthcare of store owned pets, which includes feeding, watering and cleaning all pet habitats (bird, reptile, small animal, cricket, and fish aquariums).* Administers store owned pet medications as directed by veterinarian* Promotes special events such as adoption weekends, Treats enrollment, charity events, etc.* Ensures a safe environment for our associates, pets, and pet parents.*
The Gap IncRetail Sales Associate, Full Time (Customer Operations) - Northcrest The Gap IncRetail Sales Associate, Full Time (Customer Operations) - NorthcrestCharlotte, NCA customer-focused service provider both on and off the sales floor to help deliver an exceptional experience for our customers. You're responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty.