CRM governance and business requirements supporting pipeline visibility, forecasting accuracy, opportunity management, reporting discipline, customer/operator target-list visibility, and commercial execution, with technical build/maintenance owned by CRM analyst or partner resources. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover.