Lead workstreams across Content, Sales, Sponsorship, Brand, Demand Generation, and Customer Marketing, establishing clear ownership, communication rhythms, and reporting structures; collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts. Strong program management skills, including the ability to build and manage integrated master project plans, define milestones and critical paths, develop executive-ready dashboards and status updates, and drive accountability across multiple simultaneous events.