Operating as both a strategic partner and technical leader, this individual will be a systems-thinker, owning the implementation of core platforms and frameworks across websites, CRM platforms, analytics, attribution, SEO/AEO, privacy, and the integration of AI-driven capabilities across the digital experience. Evaluate marketing technology choices and integration patterns across websites, CMS platforms, analytics, CRM and PMS environments, lead-management tools, marketing platforms, data connectors, dashboards, and emerging AI capabilities.