Working closely with the National Vice President of Marketing, Digital Marketing Manager, Regional Marketing Director, Division Marketing and Sales leadership, this position will create integrated marketing programs that drive awareness, engagement, lead generation, agent advocacy, and conversions while maintaining strong brand differentiation and consistency across the organization. The Director will develop strategies that support a diverse product spectrum ranging from approximately $300,000 to $950,000+, creating targeted messaging that resonates with specific buyer profiles, including first-time buyers, move-up buyers, second move-up buyers, townhome purchasers, and luxury homebuyers.