div>Duties & Responsibilities:
Paid Search Strategy & Client Leadership
Set the strategic direction for paid search campaigns across Google, Microsoft (Bing), YouTube, and other biddable search-based platforms, ensuring alignment with client business goals, strategic imperatives, and broader media objectives
. Thought Leadership & New Business
Lead thought leadership efforts by authoring and reviewing search-related POVs, case studies, and insights based on industry updates, trends, and campaign performance findings
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This individual will collaborate closely with the Director of Brand Marketing and cross-functional stakeholders to improve the organic visibility and discoverability, performance, and authority of Kapitus'' digital content to help drive qualified traffic, increase brand awareness, and support long-term business growth. Kapitus is seeking a strategic, analytical, and collaborative Organic Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences.
p>Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses - Oral Care, Personal Care, Home Care and Pet Nutrition.
Morristown, NJ30+ days ago
p>Responsibilities include but are not limited to: - Own the end-to-end delivery of web initiatives--from strategy to execution, actively managing backlog, writing user stories, and ensuring timely sprint delivery.
- Establish governance for content creation, approval, and publishing processes and identify emerging trends, technologies, and best practices to drive innovation across web platforms.
That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.