div>Duties & Responsibilities:
Paid Search Strategy & Client Leadership
Set the strategic direction for paid search campaigns across Google, Microsoft (Bing), YouTube, and other biddable search-based platforms, ensuring alignment with client business goals, strategic imperatives, and broader media objectives
. Thought Leadership & New Business
Lead thought leadership efforts by authoring and reviewing search-related POVs, case studies, and insights based on industry updates, trends, and campaign performance findings
.