San Francisco, CA30+ days ago
Must-Haves: • 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses • Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements • Strong Google Ads expertise: Search campaigns (keyword strategy, match types, negatives, Quality Score optimization), Performance Max (when to use it, how to prevent brand cannibalization), Google App Campaigns (ACi) for mobile installs and revenue optimization • Direct experience with Apple Search Ads for iOS, ready to expand to Android • Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude) • Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves • Excellent written communication-you can write a weekly recap that's actually worth reading • Authorized to work in the US. Nice-to-Haves: • Bing / Microsoft Ads experience • Background in productivity tools, consumer apps, or PLG SaaS • SQL or BI tools (self-serve data analysis) • Landing page and conversion rate optimization experience • Familiarity with Apple ecosystems and App Store guidelines.