Demonstrated experience directly managing or overseeing a multi-million-dollar annual paid media budgets of similar scale and complexity, including responsibility for investment allocation, optimization, forecasting, performance measurement, high volume, local lead generation, and financial accountability. Evaluates paid media and performance marketing channels to direct optimization efforts, measure campaign effectiveness, identify customer and market trends, and provide clear reporting on ROAS, cost per lead, cost per booked opportunity, conversion, revenue, contribution margin, and other key performance indicators.